Urban Supply moving forward in Parkside; new tenants opening soon
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If you’ve driven near Parkside recently, you’ve likely seen that the much-anticipated Urban Supply project has gone vertical.
Read on to learn more about the project + when new tenants like Fairway Social, Up-Down Arcade Bar and Leafly Boba Bar will open.
Urban Supply is bringing food, fitness + entertainment to Parkside
Parkside—the area of town surrounding Railroad Park—has seen tremendous growth in recent years, with new openings like The Fennec, Tasty Town, Monday Night Brewing and Michael’s Restaurant building on major draws like the Park, Regions Field and Good People Brewing Co.
Now, Orchestra Partners—the local developer behind projects like The Frank, Mercantile on Morris and Founders Station—is bringing even more excitement to Parkside with Urban Supply.
First proposed by Orchestra Partners in 2020, Urban Supply is a mixed-use redevelopment of several vacant warehouses and an alleyway near Good People Brewing Co. Here are the details:
- Roughly 100,000 square feet of community-centered commercial space in six buildings across two blocks, all centered on a pedestrian alley.
- The 1930s-era warehouses are being renovated into modern environments that pay homage to the area’s history.
- The development will feature sections for local restaurants, fitness-focused businesses and entertainment.
The Urban Supply development will be accessible by The Aisle—a formerly overgrown alleyway transformed into a space for multiple outdoor activities.
Landscaping at The Aisle is nearly complete, with a few final features—such as a metal bridge—going in March.
“I’m so excited to see everything coming together at Urban Supply and the momentum it brings to the Parkside District. This project has been in the making for almost a decade.
The inspiration came from Good People’s use of the alleyway as a place for gathering outdoors and grabbing a beer with friends. We had a vision in 2016 to extend that alleyway into what is now known as The Aisle, a two-block pedestrian-friendly community space that connects people in the heart of Birmingham, just steps from Railroad Park and Regions Field.”
Hunter Renfroe, Principal of Orchestra Partners
Two Urban Supply tenants are already open; more coming this year
Two of Urban Supply’s tenants have already opened their doors:
- Dogtopia, a doggy daycare with boarding, grooming and spa options for your four-legged friends, opened in October 2024.
- THRIVE Coworking, an Atlanta-based hybrid workspace provider, recently celebrated its grand opening on February 10, 2025.
Meanwhile, several exciting new tenants plan to open at Urban Supply this year:
- Fairway Social, a sports bar and entertainment center from Atlanta-based Competitive Social Ventures, is expected to open Summer 2025.
- Up-Down Arcade Bar, an authentic arcade experience founded in Iowa, will be bringing 60 to 75 different arcade machines Spring 2025. Plus, Up-Down will operate a large, outdoor patio area with an outdoor container bar element.
- Leafly Boba Bar, based in Huntsville, will open its second Alabama location at Urban Supply in March.
“Bringing a bold dream to fruition takes patience and perseverance. Our commitment to helping Birmingham become a vibrant, walkable city has been at the forefront of everything we do, and it’s fueled us through many hardships, including a nationwide lockdown.
Now, as we put the final touches on The Aisle and welcome a unique mix of businesses new to the Birmingham market, we look forward to seeing families and friends gather and enjoy what downtown has to offer.”
Hunter Renfroe, Principal of Orchestra Partners
What part of Urban Supply are you most excited to visit? Tag us @bhamnow to let us know!
