3 new partners announced for The World Games 2021 Birmingham

The World Games 2021
New partners announced for The World Games 2021. Photo via The World Games 2021 Birmingham.

What do a local African-American, woman-owned media firm, health-conscious consulting company and healthcare real estate investment trust all have in common? They’re three new partners ready to bring magical, hands-on experiences to The World Games 2021 Birmingham.

Birmingham is looking forward to The World Games 2021. In about 500 days, you’ll be able to experience The Games around the city. It’s an international celebration that the world will be watching.

Local, minority-owned firm chosen to produce the opening and closing ceremonies

The big question was who will produce The World Games 2021’s opening and closing ceremonies? After hearing several pitches from firms around the globe, CEO of The World Games 2021 Nick Sellers and his team were impressed by the local media firm LRY Media Group.

“On behalf of the entire LRY Media Group team, we are so honored and thrilled to be selected for this opportunity to show the world the magic that the city of Birmingham and the state of Alabama has to offer.”

Rashada LeRoy, President and CEO of LRY Media Group

You may be familiar with some of LRY’s work. The firm’s events and clients include:

So what set LRY Media Group’s pitch apart from the rest?

world games 2021
Mayor Randall Woodfin and Rashada LeRoy are excited. Are you? Photo by Nathan Watson for BhamNow.

During her pitch, LeRoy had a vision that focused on Birmingham’s heritage. Unlike any of the national companies, LeRoy was able to tap into a homegrown vision drawing on Birmingham’s past and dreams for the future. What better way to showcase the Magic City than to have a Birmingham-based, African-American and woman-owned media firm produce the World Games’ ceremonies?

LRY Media Group is the first company to receive a major contract through the World of Opportunity diversity program will also be heading the production of The World Games Plaza.

ICON Health announced as New Foundation Partner

Want to dive headfirst into The World Games 2021 festivities? ICON Health is making that possible by sponsoring The World Games 2021 Sports Garden. Here you will be able to interact with athletes from around the world and learn about the sports featured with hands-on activities.

ICON Health’s goal is to promote healthy lifestyles and give us a look into the lives of World Games athletes.

Want to get involved? You can take part in the 1st Annual Alabama 5k Run, Rock and Roll walk/run and music festival on May 25, 2021 in the Five Points South District.

Medical Properties Trust, Inc. announced as Premier Partner

Even your little ones can get involved in the festivities thanks to The World Games 2021 Birmingham’s new partner, Medical Properties Trust, Inc. This Birmingham-based company will be heading the program focused on youth experiences at The Games.

Mark your calendars for this 10-day event and take your kid to The World Games Plaza’s Kid Zone. Who knows? Maybe one day your little one will be one of the athletes representing the U.S!

Medical Properties Trust will also be providing FREE admission to The World Games 2021 for children 12 and under. Wishing you were a kid again? Yeah, me too.

Other companies partnered with the World Games 2021 Birmingham include:

What is the World Games Plaza?

the world games plaza
The World Games Plaza will be held at Railroad Park. Photo via The World Games 2021.

Want to get involved with the excitement of The World Games 2021? I don’t know about you, but I sure do! The World Games Plaza allows you to do just that.

This family-friendly celebration is free and open daily to the public, media and athletes. The Plaza will feature live entertainment, food, sports demonstrations and coverage of sports competitions.

The World Games Plaza will be located at Railroad Park from July 16-25, 2021. Consider this your go-to place for ALL things World Games. It’s like an international block party held right on the Magic City’s front lawn.

To stay up to date with The World Games 2021, follow us on social @BhamNow.

  • Chaise is a brunch-loving Content Producer and helps manage the Bham Now Instagram account.