4 startups making big moves in Birmingham’s business world

Regions / Flow BHM
When in FLOWBHM, you’re in the right place. (Nathan Watson / Bham Now)

Buckle up, Birmingham. The business world is ever-changing and we’re here to introduce a four local startups that keep it fresh.

1. rEVOLVEr resale

Birmingham startups
Sarah Randolph, owner of rEVOLVEr resale at Vinegar pop-up market. (Mary Fehr)

rEVOLVEr resale offers a space for all, especially LGBTQIA+ and BIPOC communities, to shop a little bit of everything secondhand. 

Since May, rEVOLVEr resale has had a temporary home in Vinegar, an artist-run, women-led, contemporary nonprofit art gallery in Birmingham.

Here are some of the things rEVOLVEr resale offers:

  • Accessories
  • Children’s items
  • Furniture
  • Home goods
  • Local art
  • Vintage + modern clothing

“My main priority is sustainability. Personally, I’ve had a philosophy over the last decade to try and buy as much secondhand as I can because I see it as a form of recycling and keeping things out of landfills.”

Sarah Randolph, Owner, rEVOLVEr resale

Fun fact: Sarah won Innovation Depot’s first-ever LGBTQ+ pitch competition for founding her unique consignment shop.

rEVOLVEr resale: Facebook | Instagram

2. Bluecaddie

Created by Birminghamian Bryant Smith, Bluecaddie aims to provide comfortable and modern hats for the everyday go-getter.

These hats, sporting a bright, eye-catching logo, are designed for those looking for a simple yet professional look while on the golf course or in everyday life.

Bluecaddie launched on July 29 and sold out in less than 24 hours! Shop the different hats to see what the buzz is all about.

Bluecaddie: Website | Instagram


Regions / Flow BHM
Stay a while! (Nathan Watson / Bham Now)

Located in Uptown, FLOWBHM is a boutique clothing store founded by Brigelle Oden, owner of Frou Frou Boutique in Alabaster. At FLOWBHM, Brigelle stocks a curated selection of clothing that include but are not limited to:

  • Tees
  • Sweatshirts
  • Sweaters
  • Hats
  • Jackets
  • Hoodies

After the success of Frou Frou, Brigelle wanted to open a new clothing store in Birmingham.

“Downtown Birmingham is such a diverse area, with people of all ages, ethnicities and personalities. I wanted to open a boutique that is inclusive and has something for everybody.

I always tell people you don’t have to come to FLOWBHM to shop—you’re welcome to come in, chat, vibe and listen to music. If you happen to buy a t-shirt or a sweatshirt while there, even better.”

Brigelle Oden, Owner, FLOWBHM


Using “Follow the athlete, not the game.” as a motto, BACKR Sports is the hub for all your favorite athletes.

Brought by Thomas Coiner and Thomas Cooney, BACKR was co-founded under one goal: reshape how fans build connections with the athletes they care about.

Not only is BACKR a unique way to keep up with beloved athletes, but it’s also founded by top-notch marketing and sports media alumni, one of whom is a University of Alabama at Birmingham grad. You just can’t beat the local startup game.

BACKR: Website | Instagram | Facebook | LinkedIn

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Callie Morrison
Callie Morrison
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