NOW OPEN: Flow clothing boutique in Uptown

Bham gear = the best gear. (Selah Vetter / Bham Now)

Birmingham, we know of a new store that may just take your whole paycheck. Flow, a clothing boutique, just opened near the BJCC and City Walk. Read on to learn about this new spot with the trendiest and cutest outfits.

Dream closet alert

With a motto of Shop, Vibe, Repeat, you know you’ll have a good time shopping for your next outfit at Flow. Located in Uptown right across City Walk, it’s a perfect place to stop when you’re out on the town. There’s an array of men’s and women’s clothing and accessories, so everyone can get excited to shop ’til they drop.

Meet Brigelle Oden

She’s the owner and visionary behind Flow. Her name may ring a bell—Brigelle is also the owner of Frou Frou Boutique in Alabaster. Now, she’s sharing her love for fashion with the downtown Birmingham community. Talk about a girl boss.

“I’ve had a business in Alabaster for a long time, but always wanted a store in the city. My family and I have always loved to come downtown to eat at all of these cool, nice restaurants. When I get my belly full, I always want some retail therapy, so this area has always piqued my interest.”

Brigelle Oden, Owner, Flow

What can you shop for?

Cozy sweatshirt season is upon us. (Selah Vetter / Bham Now)

Even though Brigelle grew up in the Montgomery area, Birmingham has been home ever since she attended The University of Alabama at Birmingham (UAB). With Birmingham and Blazers gear—from t-shirts to sweatshirts and hats—she’s showing us how to show off Bham pride in style.

I’m a sucker for new clothes—trust me, my closet is just about overflowing. Flow’s assortment is just as fun and stylish as Brigelle (seriously, you have to strike up a convo with her—she’s the coolest.) I bet you can’t leave Flow empty-handed because this boutique has some CUTE items, including:

  • Accessories
  • Gameday apparel
  • Gifts
  • Men’s and women’s clothing
  • Screen-printed t-shirts and hoodies

Visit Flow for yourself

Ready to check out this boutique? It’s time to head to Uptown to snag some new Bham gear:

Check out our Small Business Guide to discover more places you can shop til you drop in The Magic City.

Selah Vetter
Selah Vetter
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