Landing unveils new sign in Birmingham skyline [Photos]

On February 19th, Landing—the company behind the first membership for flexible apartment living—officially unveiled their new sign atop the John Hand Building in downtown Birmingham. Founded by Birmingham entrepreneur Bill Smith, Landing recently relocated their headquarters from San Francisco to The Magic City.

Read on to learn more about the move and Landing’s future plans in Birmingham.

Goodbye Shipt, Hello Landing

Over President’s Day Weekend, construction crews worked to carefully dismantle the Shipt sign atop the John Hand Building. In 2014, local entrepreneur Bill Smith leased the bottom six floors and the basement for his startup grocery delivery service, Shipt. After two years of growth and success, Shipt added their unique UFO logo to the building in 2016.

Shipt officially moved their offices to the former Wells Fargo Tower in 2020, becoming the building’s majority tenant and installing their sign atop the tallest building in Birmingham.

Landing Settles in to Their New Headquarters

Bill Smith founded Landing in 2019 after selling his prior venture, Shipt, to Target for $550M in 2017. Landing is an industry-first, subscription-based flexible living service designed for the traveling professional. Members have access to a network of fully-furnished apartments in 200+ cities across the United States and lots of perks, including on-call concierge service and additional ammenities.

In 2021, Landing announced its plans to relocate its headquarters (and 800+ jobs) from San Francisco to Birmingham, due in part to a partnership with and incentives from the State of Alabama, Jefferson County, and the City of Birmingham. The company revealed their new headquarters in the John Hand Building in July of last year and contributed over $1M to the city’s tech ecosystem.

“The addition of Landing to the Birmingham skyline marks the completion of our relocation to Birmingham. It’s no secret that the city is emerging as one of the most exciting tech ecosystems in the country, and we’re proud to be part of it. As we continue to scale and evolve as a company, we’re thrilled to be able to do so within this exceptional community.”

Bill Smith, Landing Founder and CEO

According to a press release, Landing’s sign was manufactured by a company based in Alabama. Installed 280 feet high, the aluminum sign is 12 feet tall, 48 feet wide and contains 300 feet of LED lights.

Excited to see the new sign in the Birmingham skyline? Tag us @bhamnow to let us know what you think!