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Doug Anderson, the General Manager of Driver’s Way was there at the beginning when the Birmingham-based dealership was created more than 20 years ago.
“We designed a car selling process for customers to be in control of the buying process,” stated Anderson.
In fact, when Driver’s Way’s “Guest-focused selling process” was developed two decades ago, it was developed with help from JD Power, founder of the automotive industry’s premier marketing customer satisfaction research organization.
Not a traditional dealership
What makes Driver’s Way unique is its attention to customers needs, which means having a very different kind of car salesperson.
Anderson added, “We normally don’t hire anybody who has had automotive experience.”
“We hire people from any kind of industry, not necessarily sales. We just want nice people who can talk to people and help them through the process, not just sell them a car. Just help them. It doesn’t matter whether its a $50,000 car or a $5,000 car.”
Daphanie Diaz, a native of Birmingham and mother of two children, one in college and the other at Calera High School, is the typical Driver’s Way salesperson. Before she worked for Driver’s Way, she was in sales with Toshiba selling computers in California to corporations like Disney and Warner Brothers.
When she moved back to Alabama, her husband saw an ad seeking salespeople for Driver’s Way. He sent in her resume. “At that time, I was like no way, I’m not selling cars. Not doing it! But, I got the interview and got the job,” said Diaz.
To her surprise, during her training process to work for Driver’s Way, they kept telling Diaz, you don’t have to know anything about cars. We just focus on the customer.
“That’s what makes Driver’s Way different. You can tell when guests come in the door. They are frustrated. They don’t want to be bothered. You just stop and say, look I understand that. We are not that dealership that is going to hound you, or force you into something you do not even want to buy,” Diaz explained
Driver’s Way online makes purchasing a car easy
Driver’s Way’s state of the art website is one way they take pressure off and give control back to the customer.
Describing the website, Diaz said, “Our website is one stop. Not only can you see cars and their prices, you can fill out an application and get your financing approved. You can get an estimate for a trade. A lot of these things can be done before you get here. Once you are here we bring it together for you. It’s super easy,”
Ryan Lynn, is also father of two and not your typical car salesperson either. A lifelong resident of the Birmingham area, Ryan graduated from McAdory High School and presently lives in Calera.
Before he started working for Driver’s Way, he worked for five years in the golf industry. His jobs included working on the staff of Edwin Watts Golf Store and as an assistant pro. One of the highlights Ryan experienced working in the golf industry was being a caddie for a professional golfer.
Ryan summed up what the Driver’s Way car buying experience is like.
“When you come into Driver’s Way you generally only meet the sales person. Now, a sales manager will come by and thank the customer, but the sales person will guide you through the whole process.
It’s a special one on one experience.”
Lynn added, “With over 500 vehicles in our inventory, we can find a car for every customer’s wants or needs. My job is to help make the buying process hassle-free.”
For over 20 years, Driver’s Way has been getting the right sales associates and striving to meet the needs of their customers.
“We are adapting everyday to satisfy the customer, to make the car buying experience easier and easier,” concluded Anderson.
Discover Birmingham-based Driver’s Way today at their I-65 and Highway 280 locations.