United Way Pacesetter Chair optimistic about community’s support—learn more


(United Way)
Bill Conner at the 2022 Pacesetter kickoff. (United Way)

The United Way of Central Alabama’s annual campaign brings CEOs, employees and their companies together and gives them an opportunity to donate, volunteer and speak out for causes that matter to them. We spoke with Bill Conner, this year’s Pacesetter campaign chair, about how companies are getting involved. Keep reading to learn more!

United Way’s Pacesetter campaign

United Way
The Pacesetter campaign is happening now. (United Way)

The summer Pacesetter campaign’s funds go towards United Way’s annual campaign, which supports programs and community partnered organizations. The Pacesetter campaign makes up a third of the overall campaign donations.

Here are just a few of the areas of work the campaign helps make possible:

Demand is high

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Food  insecurity is a big challenge in 2022. (United Way)

According to Bill Conner, the need for action in the community is higher than ever.

“This year, people may think Covid and its demands are the in rear view, but the demand is still tremendous on the agencies that United Way supports. We are not letting up on the gas this year, as the need for help in the community is probably greater than ever.”

Bill Conner, Pacesetter Campaign Chair, CEO, AmFirst

Learn more about this year’s Pacesetter campaign here.

How companies are helping the community

(United Way)
One of the many companies that volunteer and run a campaign. (United Way)

United Way of Central Alabama has been successfully pioneering regional cooperation and partnerships for years.

The workplace campaign is about more than raising money for agencies and programs that provide direct services. The campaign also strengthens connections between employees and their community. 

This initiative brings an amazing opportunity to companies, providing a chance for their team to work together and give back to Alabama through volunteering, whether it’s for an hour, a full day or a quarterly team-building project.

“Just from working on the campaign with my own company at AmFirst, it’s always really special to see employees come together for something meaningful. I’ve seen coworkers participating that have been impacted in amazing ways by United Way themselves, so it means so much more.”

Bill Conner, Pacesetter Campaign Chair, CEO, AmFirst

Want to get involved? Learn more about how you can join in on the fun.

A meaningful campaign

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United Way helps support over 80 nonprofit agencies and programs such as the A.G. Gaston Boys & Girls Club. (United Way)

Many of the companies that participate in the campaign have already done so in previous years and are so excited to get started again. Once companies participate in the campaign, they quickly learn that it is much more than just a fundraiser as they work alongside each other digging deep into their community.

“In times like this when the need is greatest, we all have to dig a little deeper. That goes for us and the companies and people we’re asking to help. We have to learn how important it is to not only write a check but also roll up your sleeves and get in there and work as well.

Bill Conner, Pacesetter Campaign Chair, CEO, AmFirst

You can be a part of the amazing work United Way of Central Alabama is doing for our community too! Visit their website to learn how you can get involved.

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Callie Puryear
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