Local companies raised over $10.6M to help those in need through United Way’s Pacesetter Campaign—here’s how


cover 1 edited scaled Local companies raised over $10.6M to help those in need through United Way's Pacesetter Campaign—here's how
United Way helps support over 80 nonprofit agencies and programs such as the A.G. Gaston Boys & Girls Club. (United Way)

The United Way of Central Alabama’s annual campaign brings CEOs, employees and their companies together to donate, volunteer and speak out for causes that matter to them. We spoke with Bill Connor, this year’s Pacesetter campaign chair, about how companies stepped up and got involved.

Bill Connor led his team to go above and beyond raising $10,647,653

(United Way)
Bill Connor at the 2022 Pacesetter kickoff. (United Way)

The Pacesetter Campaign’s goal is to jumpstart donations to the annual fall campaign (that Coach Bruce Pearl just kicked off!) and this year’s effort came through with flying colors, surpassing the goal by nearly $150K.

At the annual campaign kickoff, Bruce Pearl encouraged participants with a crowd-pleasing call to contribute more to our community. With start as huge as that, we are excited to see the results of the annual campaign, happening now.

How local companies stepped up

(United Way)
One of the many companies that volunteer and run a campaign. (United Way)

The annual workplace campaign is about more than raising money to help those in need—it strengthens connections between employees and their community. 

Every year, the campaign provides companies a chance to work together and give back to their community through volunteering, whether it’s for an hour, a full day or a quarterly team-building project.

“Just from working on the campaign with my own company at AmFirst, it’s always really special to see employees come together for something meaningful. I’ve seen coworkers participating that have been impacted in amazing ways by United Way themselves, so it means so much more.”

Bill Connor, Pacesetter Campaign Chair, CEO, AmFirst

Learn more about how you can join in on the fun and get involved with United Way.

Community demand is high

(United Way of Central Alabama)
Drew Langloh, President & CEO United Way, Bill Connor, AmFirst; Emmett McLean, MPT and 2022 Campaign Chair (United Way of Central Alabama)

According to Bill Connor, the need for action in the community this year is higher than ever. The companies that participated in the Pacesetter Campaign acknowledged this urgency and committed to make a difference.

“This year, people may think Covid and its demands are the in rear view, but the demand is still tremendous on the agencies that United Way supports. We are not letting up on the gas this year, as the need for help in the community is probably greater than ever.”

Bill Connor, Pacesetter Campaign Chair, CEO, AmFirst

Here are just a few of the areas of work the money raised by the campaign will help make possible:

A meaningful campaign

The Birmingham community truly stepped up and came out to support a good cause during this year’s Pacesetter Campaign.

“In times like this when the need is greatest, we all have to dig a little deeper. That goes for us and the companies and people we’re asking to help. We have to learn how important it is to not only write a check but also roll up your sleeves and get in there and work as well.

Bill Connor, Pacesetter Campaign Chair, CEO, AmFirst

This year’s Pacesetter campaign has concluded, but the great work United Way of Central Alabama does in our community continues. Find out how you can get involved today.

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Callie Puryear
Callie Puryear
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