Mayor Woodfin wants you to be excited to #BuyBlackBham this holiday season

We ❤️ this partnership. Photo via Selah Vetter for Bham Now

‘Tis the season to shop local. This morning, Mayor Woodfin announced a holiday shopping campaign, #BuyBlackBham, to support local, Black-owned businesses this season.


The City of Birmingham wants you to #BuyBlack while you’re looking for gifts to put under the tree. So, Mayor Woodfin started a campaign with partners to highlight the Black-owned businesses in The Magic City. This partnership includes:

  • Birmingham City Mayor
  • Department of Innovation and Economic Opportunity
  • Mastercard
  • Urban Impact

 #BuyBlackBham is important because while more than 70% of Birmingham’s population is Black, there’s only 3% of Black-owned businesses in the city. So, these partners asked the African-American owned development studio, JWEB Development, to create a platform online to make these businesses digitized and easier to find.

“For Black-owned businesses, the holiday shopping period is one of the most critical times of the year and we’re pleased to encourage shopping locally and consciously.

Despite the challenges of the past few years, there has been a resurgence of entrepreneurship and innovation and Mastercard is dedicated to helping small businesses adapt, digitize and thrive.”

– Miguel Gamiños, Executive Vice President of Global Cities, Mastercard

A reason to shop this season

A.K.A. Wink by B is only of the many Black-owned beauty brands in The Magic City. Photo via Nathan Watson for Bham Now

Do you need more reasons to #BuyBlackBham? For instance, if you shop at Birmingham Black-owned shops, you quality for a raffle of prizes and rewards. Here’s how:

  • Create a profile on
  • Then, upload online or text to 205-900-4750 receipts and invoices from purchases
  • Shop and repeat from Cyber Monday through January 1, 2022

Firstly, a raffle drawing will be on Friday, December 17. Then, the second will be on Tuesday, January 4. Be sure to let us know if you win a prize!

The best Birmingham Black-owned businesses

Give your wardrobe a makeover at Bridge + Root. Photo via Katiana Banks for Bham Now

So, where should you shop in the Magic City? We know where you can #BuyBlackBham:

“I am committed to building a resilient and inclusive community economy.

Our economy is resilient when out small businesses are resilient.”

– Randall L. Woodfin, Mayor, City of Birmingham

We hope to see you out supporting #BuyBlackBham this holiday season.

Have you started your holiday shopping yet? Tag us @bhamnow to let us know!

Selah Vetter
Selah Vetter
Articles: 233