Protective Stadium collabs with local apparel brand FLY V—why it matters

Protective Stadium, Birmingham
The lighting of the sign at Birmingham’s new Protective Stadium. Photo via Nathan Watson for Bham Now

Protective Stadium is empowering local brands from North Birmingham, including FLY V, a Birmingham-based apparel brand. What’s cool about this brand collab is that the funds will go back into the Northside communities. Read more to find out why you should care.

The collab

One of Protective’s goals is to protect and empower the Northside community. So, the stadium has launched a collaboration with a local apparel brand, FLY V. Not only does this collab unite this local company with Protective but with anyone who visits the stadium to purchase a hat.

FUN FACT: This collab not only supports a Birmingham Northside small biz but will direct capital back into Northside businesses. 

Because of their work with local nonprofits, Protective Stadium chose FLY V for a collab. Look out for the commemorative hat—that they designed and produced themselves—sold exclusively in the Protective Stadium.

In fact, the hats will be available for purchase during all the 2021 UAB home football games. 

Check out FLY V

The apparel company was founded by Andrew Jones, a Birmingham-born entrepreneur and former collegiate athlete. Jones created FLY V with community empowerment in mind. They believe that through positive, stylish apparel, Birmingham wellness can thrive.

This apparel company wants to be a symbol of empowerment and wellness. So partnering with Protective has built a powerful relationship with their brand and the Northside community. BRAVO!

You def want to sport this hat! Plus, you’ll feel pretty cool for supporting local Birmingham biz.

BONUS: We love to support local businesses here at Bham Now. So, check out our guide for all our fave spots.

Stay updated on all things local by following us @bhamnow on Instagram and Facebook.

Summer Guffey
Summer Guffey

Art enthusiast and expert on all things tea.

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