Why was there a red balloon flying in Highland Park? Is it about Stephen King’s “It” or something else?

Taken from the 5th story of the offices at Sirote Permutt. Photo by Pat Byington for Bham Now

Did you see  “It” driving into Birmingham on the Red Mountain Expressway today? Or, how about on your morning walk with your dog on Highland Avenue?  What was “It?”  A big red balloon. For Stephen King fans of the book and movie It –  that is pretty scary stuff

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Nothing to be afraid of

Red Balloon signifying the height of the proposed building near the Sirote Permutt building. Photo by Pat Byington for Bham Now

Fortunately, there is no reason to be afraid.


On serious note, this morning between 8:00am to 10:00am, the developers seeking the potential re-zoning and re-development of the property located at 2222 Arlington Avenue South (next to the Crescent Building which houses the offices of the Sirote Permutt Law Firm), flew a red balloon above the site of the proposed project.

According to the developers, they wanted to demonstrate the  height of the building  which will be up to 10 stories.

And yes, it has nothing to do with a clown.


Highland Park Neighborhood Meeting

Taken from the 5th story of the offices at Sirote Permutt. Photo by Pat Byington for Bham Now

This evening, September 10, 6:00pm at the Highland Golf Course Clubhouse, the Highland Park Neighborhood will be hearing presentations about the new development on the application to rezone the parcels to B-3 Community Business.

Thanks to Sirote Permutt, Bham Now was able to take photos of the balloon from their offices in the Crescent Building. We also took photos from the Taj India/Highland Package Store parking lot and Caldwell Park.

Red Balloon at the location of proposed development near Sirote Permutt Building. Photo taken in the Taj India/Highland Package Store parking lot. Photo by Pat Byington for Bham Now
Location of the Red Balloon and proposed development in Highland Park Neighborhood from Caldwell Park. Photo by Pat Byington for Bham Now

“As a neighborhood, we are interested in seeing the proposed design from the developers. I encourage all residents of Highland Park and surrounding areas to participate in the meeting,” Elizabeth Sanfelippo, President of Highland Park Neighborhood Association.

If you have any questions you would like to submit for the meeting in advance send it via email to Kimberly.Speorl@birminghamal.gov 


Author: Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.