Scenes of Birmingham featured in 60 Minutes profile about Steve Case and Rise of the Rest

Screenshot from the 60 Minutes show of Steve Case, AOL Founder, wearing It’s nice to have you in Birmingham t-shirt.

Steve Case and his initiative ‘Rise of the Rest’ were featured on 60 Minutes this Sunday night, March 17th.

The in-depth story examined how financial wealth and city growth needs to happen in more US cities other than New York City, Boston and the West Coast.

Case visited Birmingham in May 2018

Even though there was not a particular segment about Birmingham (Memphis and Baltimore were spotlighted), scenes from Case’s May 2018 visit donning an ‘It’s Nice to Have you in Birmingham’ t-shirt, Sloss Furnaces and the presentation of a check to Birmingham’s Rise of the Rest winner Mixtrox were on display.

Screenshot from the 60 Minutes of the “It’s nice to have you in Birmingham” t-shirt being produced

Since May, Case’s visit to Birmingham has increased the profile of Magic City entrepreneurs. For example, Mixtroz, a Birmingham mother-daughter startup won financing from the Rise of the Rest tour worth $100,000. They have continued to propel their growth and recently were the featured speaker in Atlanta for a International Women’s Google conference.

Screenshot from the 60 Minutes,  founders of Mixtrox

Bullish on Birmingham

Steve Case, Birmingham Mayor Randall Woodfin and J.D. Vance at the Rise of the Rest Tour. Photo by Pat Byington for Bham Now.

Case said he was bullish about our community’s future.

From the May 9, 2018 Bham Now story on his visit.

“I’m bullish on Birmingham. Part of the reason I believe in Birmingham, is it seems to me Birmingham believes in Birmingham. And we don’t see that in all the cities we visit,” stated Steve Case, Chairman and CEO of Revolution and co-founder of AOL at the Rise to the Rest tour in Birmingham, Alabama.

Since the May visit, Birmingham has attracted national attention from such groups as the Brookings Institution, which  announced in December that they had chosen Birmingham to develop economic policies that will move Birmingham forward.

View of City of Birmingham from from The Club. Photo by Pat Byington for Bham Now

Amy Liu, Brookings vice president and director of its Metropolitan Policy Program added:

“We believe that this community can be a national model for inclusive innovative economy.”

On a Roll

From Steve Case’s Rise of the Rest to the Brookings Institution – Birmingham is on a roll.

Stay tuned for more developing stories about economic growth.


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Pat Byington
Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.
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