Reviewed by: Pat Byington
Hoover’s Knox Square expands with new joint + wellness center
Reading time: 2 minutes

Global bone and joint wellness franchise OsteoStrong is expanding with its second Birmingham-area location.
OsteoStrong is one of several new businesses in Hoover’s fast-growing Knox Square Development. Read on for details.
About OsteoStrong
OsteoStrong is kind of like a gym for your bones. Instead of doing long workouts or lifting weights, you go once a week for a quick 10-minute session using special machines that put targeted pressure on your body to help strengthen bones, joints and muscles.
It’s especially helpful for people with osteoporosis, joint pain or anyone looking to improve balance and strength without traditional exercise.
The new Hoover location is the second for owners Matthew and Ashley Laird, who also operate OsteoStrong Cahaba River near Patchwork Farms Shopping Center.
Knox Square Development continues to grow
Here’s a look at what’s new at Knox Square, Hoover’s busiest new development in 2025:
- Popular fashion boutique relocates to new Hoover Knox Square development
- New Taziki’s now open in Hoover’s Knox Square development
- Farm Bowl + Juice Co. opening new store front in Hoover
- NEW wine + specialty meat store coming to Hoover, late 2024
Visit OsteoStrong
- Location: 5884 Elsie Rd Hoover AL 35244
- Hours: Monday 7:30AM-Noon | Tuesday-Wednesday 8AM-2PM | Thursday 8AM-6PM
- Phone: 205.593.4214
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