Reviewed by: Callie Morrison
7 new + coming soon businesses in the Magic City to keep on your radar
Reading time: 4 minutes
It’s the start of another week, Birmingham! As always, there’s plenty of excitement brewing with some fantastic new establishments opening their doors—from a permanent jewelry shop to a spooky haunted attraction.
Let’s dive into the latest buzz.
New openings
1. Happy Links | Lakeview
After years of hosting permanent jewelry and piercing pop-ups around Birmingham, Happy Links has officially opened a full-time suite at Image Studios in Lakeview.
Founded by two Samford graduates, Sabrina and Hannah, Happy Links offers cute and dainty bracelets, rings, hand chains, anklets and ear piercings.
- Hours: Appointment only
- Location: 2901 4th Ave S. Suite 1FGH, Birmingham, AL 35233
2. Encore Stone Studio | Pepper Place
Meet Encore Stone Studio, the newest addition to Pepper Place’s array of shops and eateries. This direct-to-consumer stone supplier has everything from quartz and limestone to marble and granite.
Not sure what you’re looking for? Luckily, the store has a 20,000 square-foot showroom and a team of experts who can help you find the perfect countertop or home project.
- Hours: Monday-Friday 8AM-6PM | Saturday 9AM-2PM
- Location: 2700 2nd Ave S Suite 100, Birmingham, AL 35233
3. Magic City Mercantile | Avondale
It’s official—Magic City Mercantile has opened in Avondale. Located in the former home of Sheppard’s Pet Supply, this vintage store offers a huge selection of jeans, tees, memorabilia and more.
Featuring picks from some of Birmingham’s vintage clothing sellers, you’re sure to find a hidden gem.
- Hours: Tuesday-Saturday 11AM-7PM | Sunday noon-5PM
- Location: 4410 4th Ave S A, Birmingham, AL 35222
4. The Craft Burger | Highway 280
An award-winning burger joint has opened a new location on Highway 280 across from Lee Branch Village. Craft Burger is a local favorite known for tasty smash burgers with signature sauce served on their delicious potato buns.
Don’t like burgers? I happen to think Craft Burger also has the best chicken caesar wrap in town.
- Hours: Sunday 11AM-2PM | Monday-Wednesday 11AM-8PM | Thursday-Saturday 11AM-9PM
- Location: 5479 US-280, Suite 102
Coming soon
5. Conjure Haunted Attraction | East Birmingham
If you’re like me and already brainstorming your Halloween costumes in July, you need to know about this spooky upcoming project.
This September, Conjure Haunted Attraction is bringing all things scary, creepy and crawly to Birmingham. The best part? It also supports a good cause. The attraction also serves as a non-profit benefitting Andrew’s Place, an organization dedicated to helping LGBTQIA+ survivors of domestic abuse.
- Opening: September 2024
- Location: 910 40th St N, Birmingham, AL 35222
6. Hoover Steaks & Wines | Knox Square Development
This July, Hoover Steaks & Wines announced plans to open later this year. A brand-new store offering high-end specialty meats, seafood, fine wines, gourmet sides and desserts, it will be located at the Knox Square development in Hoover.
The specialty store will have an event space and patio where they will offer events like tastings, pairings, tailgates for Hoover Buccs and fundraisers for the community.
- Opening: Fall 2024
- Location: Knox Square development across from Hoover Met, address TBD
7. Baba Java | The Edge
We’ve been teasing it for months, but now it’s getting real—the first tenant at The Edge development in Homewood is opening later this month. Baba Java Coffee serves crafted coffee drinks, teas and even gelato pops.
“We will have bags of freshly roasted beans, brewing supplies, expertly crafted drinks, teas, and educational events designed to help customers have an excellent coffee experience even when they are brewing at home. This location will also have our Popbar pops. They are all-natural, house-made gelato pops.”
Randy Webb, Director of Marketing, Baba Java Coffee
- Opening: Late July 2024
- Location: 817 Green Springs Hwy Suite 109, Homewood, AL 35209
What new + coming soon businesses did we miss? Tag @bhamnow and let us know!
