Reviewed by: Callie Morrison
Bring the wonder + magic of the holidays to the inpatients at Children’s right now
Reading time: 3 minutes
Sponsored
For 14 years now, parents and caregivers have had the opportunity to “shop” for free gifts for their young patients and siblings at Sugar Plum Shop at Children’s of Alabama, presented by Regions. Keep reading to find out how it works and how you can help make the season bright.
About Sugar Plum Shop
This heartwarming program is designed to bring the wonder and magic of the holiday season to inpatients and their families who find themselves spending the holidays at Children’s of Alabama. Parents can give their children wonderful gifts, completely free of charge.
Sugar Plum Shop—by the numbers
Through the continued generosity of devoted donors and valued community partners, Sugar Plum Shop brought joy to 599 children in 2022, including 284 patients and 315 siblings.
Fun facts about how Children’s makes the holidays special:
- 70 trees + vignettes are displayed throughout the hospital.
- Children’s offers more than 60 holiday greeting cards featuring patient artwork.
- Children’s gave out more than 140 holiday room-decorating kits last season.
In addition to Regions as the 2023 Presenting Sponsor, a few of Sugar Plum Shop’s other sponsors include Birmingham Automobile Dealers Association, Edwards Chevyman, RxBenefits, SCA Health, Southern Radiology Specialists and Two Men and a Truck.
Volunteering at Sugar Plum Shop is a high point
Darlene Townsend is a Regions associate who has volunteered at Sugar Plum Shop for the past five years.
“I save my paid volunteer day for Sugar Plum Shop when it comes up every year. I tell my friends at work, ‘If you get the opportunity, it will be your best volunteer day ever.’ Volunteering at Sugar Plum Shop is humbling and rewarding at the very same time.“
You can donate to Sugar Plum Shop
Your contributions to Sugar Plum Shop allow Children’s to buy a wide variety of toys and gifts tailored to individual patient needs and family situations. By donating, you help ensure each child has the opportunity to experience the joy and magic of the holiday season during their stay at the hospital.
Donate to Sugar Plum Shop today or shop the MyRegistry gift list.
Sponsoring Sugar Plum Shop is just one way Regions Bank gives back to Birmingham. Its mission is to make life better for its customers, associates, and the communities it serves. See that mission in action.
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