Thanks to a recent investment from the Alabama Futures Fund, Texas-based Sequense will soon be relocating its headquarters to The Magic City. Read on to learn more!
Investing in Alabama’s Future
Founded in 2018, the Alabama Futures Fund (AAF) is a venture capital fund that focuses on supporting growing companies that are headquartered in—or willing to move to—the State of Alabama. With input from investment managing group Redhawk Advisory, LLC, the AAF has supported 17 seed-stage companies, including:
- Moment MD
- Case Status
- Main Street Family Care
The AAF’s eighteenth and most recent investment is in Sequense, a workflow automation software platform based in Austin, Texas.
“We’re always excited to be part of building the tech ecosystem in Alabama, and the majority of the companies we have invested in were recruited from somewhere that wasn’t Alabama. In fact, we’ve even recruited international companies—Stroma was originally based in Istanbul. Sequense represents another opportunity to continue growing that tech ecosystem here in Alabama.”Matt Hottle, Partner, Redhawk Advisory, LLC
Texas-based SEQUENSE relocating to The Magic City
Led by CEO Kimber Falkinburg, Sequense was created to improve business operations for independent and enterprise-scale travel advisors. According to an Alabama Futures Fund press release, Sequense’s industry-specific automations can help users organize hundreds of tasks and highlights which tasks need to be prioritized using an easy-to-learn project management tool. Through Sequense, travel advisory companies can streamline their processes to save time, increase profitability and elevate their reputation.
“We are excited about our investment in Sequense and can’t wait for Kimber to join Birmingham’s growing startup ecosystem. Not only is the travel advisory space a massive market, but it is also a market that has historically not generated significant investment from the venture capital community—meaning the Company has an opportunity to grab significant market share without facing the same level of competition as other sectors.”Mickey Millsap, Partner, Redhawk Advisory, LLC
Thanks to the combined recruitment efforts of the AAF and Birmingham Bound, Sequense will relocate its headquarters to The Magic City.
“We’ve discovered more than a location in Birmingham – we’re tapping into a wellspring of potential. We’re becoming immersed in a community fostering local talent and innovation, an ideal environment for our growth. At Sequense, we’re not just building a business but committed to uplifting both the Company and the entire Birmingham community.”Kimber Falkinburg, CEO, Sequense
Want to learn more about how the AAF has recruited incredible startups to Birmingham?
- From Silicon Valley to Birmingham. Alabama Futures Fund brings new businesses to the Magic City
- Alabama Futures Fund gets $25 Million to fund early stage startups from an A team of investors including Charles Barkley
- New York-based HealNow Inc. to move to Birmingham thanks to Alabama Futures Fund
- Tech company to relocate from California to Birmingham – CEO is “blown away” by the city
Excited to see a new company move its headquarters to Birmingham? Tag us @bhamnow to let us know what you think!