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Cheers to the Sippy Cup Awards — Are you a hospitality business owner? Read on for details on this year’s biggest networking event. (Magic City Sips)

Birmingham’s restaurants, bars, breweries and lounges are invited to raise a glass at the upcoming FREE Grow with Magic City Sips: SIP. Connect. Grow. networking event on July 27, 2026! Whether you’re already part of the Magic City Sips program or curious about joining, this free event is designed to help local hospitality businesses—and their talented people!—connect, learn and grow.

Here’s all you need to know, plus how to sign up for this exciting free event. 👇

What is the Magic City Sips: SIP. Connect. Grow. event?

Man and woman at networking event — Connecting with others in the hospitality industry keeps Birmingham’s food scene strong. (Magic City Sips)

bartender in red shirt serves up a cocktail — Connecting with others in the hospitality industry keeps Birmingham’s food scene strong. (Magic City Sips)

Running a business in Birmingham’s food scene takes more than just a great menu—it means balancing constant marketing, business development, staffing and other challenges without sacrificing quality customer service. Magic City Sips makes it easier to connect with professionals and resources so you aren’t doing all the hard work alone!

Whether you’re looking to attract new customers, strengthen your local network or simply learn what’s next for Birmingham’s food and beverage community, the Grow with Magic City Sips: SIP. Connect. Grow. event is the place to be for hospitality professionals. More than just networking, check out what all the event will offer:

Learn about recent improvements + updates to the Magic City Sips program.
Discover new marketing + promotional opportunities for your business.
Network with restaurant, bar, brewery + lounge owners from across Birmingham.
Meet representatives from the City of Birmingham + hear about available resources.
Explore new ways to participate in Magic City Sips events + initiatives throughout the year.

Who should attend this free Birmingham event?

event flyer — Calling all Birmingham hospitality business owners + managers! (Magic City Sips)

Mark your calendars for the Birmingham hospitality industry’s biggest networking event:

What: Grow with Magic City Sips: SIP. Connect. Grow.
When: Monday, July 27, 2026 | 5-8PM
Where: The Hardwick | 2308 1st Ave. S, Birmingham, AL 35233
Cost: Admission is FREE | Registration for the event is required

Who should attend? If your business falls into any of these categories, this event is for you:

Restaurants
Bars
Breweries
Lounges
Hospitality business owners + managers
Industry teams interested in expanding their local marketing efforts

Register to attend Grow with Magic City Sips: SIP. Connect. Grow. now!

What is Magic City Sips all about?

Magic City Sips is a celebration of all things good in Birmingham (Magic City Sips)

Magic City Sips is a City of Birmingham program that celebrates and supports the vibrant food and drink scene built through decades of passion and hard work of chefs, restaurateurs, bartenders and more! From marketing assistance, to financial resources, to training workshops and more, Magic City Sips seeks to help Birmingham’s hospitality industry members grow and improve through lasting relationships.

Become a Magic City Sips member by registering your bar, restaurant, or other hospitality business today! Not a business owner, just love Birmingham’s food and drink scene? Follow Magic City Sips’ work and get involved: Website | Instagram | Facebook

Cheers to great food and drinks and even better connections at Grow with Magic City Sips: SIP. Connect. Grow. And don’t forget to grab lunch downtown at a Magic City Sips Food Truck Fridays this summer and fall!

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