There is a new store at The Summit! Earlier today, the highly-anticipated Nike Well Collective opened its doors to its first Birmingham customers. Read on to learn more.

What is Nike Well Collective?

Not familiar with Nike Well Collective? According to a Nike press release, Nike Well Collective builds on Nike’s five pillars of holistic fitness: movement, mindfulness, nutrition, rest and connection. Whatever your wellness journey looks like, Nike Well Collective stores are designed to offer the products you need to be your best.

“Inspired by insights from our Nike Women’s consumer, Nike Well Collective is designed to support wellness journeys for everyone, however they define them. It celebrates all bodies and all forms of movement. Because we know holistic fitness is more than just sport, it’s focusing on body, mind and life. As Nike exists to champion athletes and sport, our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most — a life well lived.”
Amy Montagne, VP/GM of Global Nike Women’s, in a Nike press release earlier this year

In June, Nike Live stores across the country were transitioned into Nike Well Collective stores. Click here to see available products at Nike Well Collective.

Alabama’s first Nike Well Collective

Earlier today, Bham Now visited The Summit to witness the grand opening of Alabama’s first Nike Well Collective. In addition to their new location at The Summit, Nike operates a Nike Factory Outlet in Foley, AL.

Nike Well Collective is the latest of several new businesses to open at The Summit recently, including:

In addition, construction has begun on a new Culinary Dropout—the first in Alabama.