Krystal is opening its first location in six years with a new smaller and more stylish eatery in Center Point, Alabama (2408 Center Point Parkway) on Tuesday, January 10th.
Known for its thin square hamburger patty on a steamed bun, Krystal has been a southern mainstay since 1932, when it opened in Chattanooga, Tennessee.
A New Kind of Krystal
The Center Point location in the Birmingham suburbs is the company’s inaugural rollout of the new prototype. Here are the changes:
- It is 20% smaller than the traditional Krystal — from 2700 sq. feet to 1700 sq. feet
- Designed for ready to go orders with double-lane pickup, walk-up window and pickup area for online orders and 3rd party delivery
- No dining room
“This prototype signals a new day for Krystal,” said Thomas Stager, the President of Krystal Restaurants, who has been turning around the business with new partners, innovative menu development and an emphasis on new technologies. “We strategically sought more cost efficient opportunities to generate a strong sales-to-investment outcome, as well as a design to fast track franchise development.”
The grand opening on Tuesday, January 10th is going to be memorable and fun.
According to a Krystal news release, the first 200 guests in line will receive free Krystals for a week, and can enjoy music, games and giveaways from 11AM to 3PM. The event will also feature an official ribbon at 1:30PM with the Mayor and the Center Point Area Chamber of Commerce. Guests will also receive a free Krystal snack with purchase. (2 Krystal & small fry) from 11AM to 5PM.
Location and Hours
Located at 2408 Center Point Parkway, the Krystal will operate Sunday through Thursday from 6:00AM to Midnight. On Friday and Saturday, the location will be open 24 hours.
The restaurant in Center Point is the 8th location in the Birmingham metro area and the 21st statewide.