5 unique ways one of Birmingham’s oldest companies invests in local people, neighborhoods + organizations

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Protective at the Community Food Bank of Central Alabama
(l-r) Shayla Aguillard, Eva Robertson and Lori Dixon at the Community Food Bank of Central Alabama (Sabrina Palmer / Bham Now)

By now, we all know about Protective Stadium, but you may not realize just how essential community engagement is to Birmingham-based Protective Life Corporation. We talked with Eva Robertson, head of the Protective Life Foundation, to learn more about why being a strong corporate and community partner is baked into Protective’s DNA.

1. Honoring the core value to “Serve People”

Protective at Community Food Bank
Protective has been a long-time supporter of the United Way of Central Alabama. Food security is a 2022 priority for Protective. (Sabrina Palmer / Bham Now)

When we recently went to the Community Food Bank of Central Alabama’s West Homewood warehouse, we found at least 20 volunteers from Protective enthusiastically packing boxes as part of a company-organized day of service.

Robertson explained that Protective pays for four hours of service time a year for employees to get involved in their community in whatever way they choose.

“We try to get all of our employees engaged in community service. We have community work days and internal events where people who work in the call center write notes to students at a local school who are on the academic honors list or prepare craft kits for Ronald McDonald House Charities of Alabama.

We want to get as many employees as we can out into the community to meet these nonprofits so they can better understand the needs and help them find their place for giving back.”

Eva Robertson, VP Community Relations & Executive Director of the Protective Life Foundation at Protective Life Corporation

Looking for a new place to work? Protective is hiring.

2. Investing in all things education

Protective volunteers at Phillips Academy downtown. (Protective)

Protective contributes to local education in a number of ways, including:

3. Promoting access to healthcare

Volunteering at the Ronald McDonald House in Birmingham. (Protective)

Protective employees are involved in a number of organizations improving access to healthcare, including:

4. Protecting Good near Protective Stadium

Working to improve the neighborhoods around Protective Stadium is part of Protecting Good. Protecting good has involved many great people, including the Mayor. (Protective)

“So far, Protecting Good has provided 61 homes in neighborhoods near Protective Stadium with roofs, and there are more to come. We also show up for cleanup days. We watch football games with neighborhood leaders. We’re getting to know these neighbors by being involved in their communities. We love being involved all the way from the big stuff to bringing our families to help pick up trash.”

Eva Robertson, VP Community Relations & Executive Director of the Protective Life Foundation at Protective Life Corporation

5. Investing over $4M per year in community organizations

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View of downtown Birmingham from Vulcan Park & Museum (Jacob Blankenship / Bham Now)

“Protective Life Corporation was founded in Birmingham in 1907. From the very beginning, we’ve been focused on contributing to this area. In some markets, our gift and giving levels would make only a small difference.

In Birmingham, our giving level makes a big difference. We’re very aware of that and how giving thoughtfully in this market can change things. We try to make sure we’re focused so that where we’re giving is going to make a difference.”

Eva Robertson, VP Community Relations & Executive Director of the Protective Life Foundation at Protective Life Corporation

Want to work for a company that’s dedicated to giving back? Protective is hiring.

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Sharron Swain
Sharron Swain

Writer, Interviewer + Adventurer | Telling stories to make a difference

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