Meredith Corp., including Southern Living, purchased in $2.7B deal

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Meredith
Photo via Meredith Corporation on Facebook

Meredith Corporation, the massive publisher with a large presence in Birmingham, will be sold to Dotdash, the digital publishing sector of New York-based IAC/Interactive Corp., for a whopping $2.7 billion. Keep reading to learn how the acquisition, which includes brands such as Southern Living, People and Better Homes & Gardens, will affect Birmingham.

Acquired by New-York Based IAC/Dotdash

On October 6th, Iowa-based Meredith Corporation announced that they have reached an agreement with IAC’s Dotdash digital publishing unit, in which IAC/Dotdash will acquire Meredith Corporation’s National Media Group and it’s affiliated brands, including:

  • PEOPLE
  • Better Homes & Gardens
  • Allrecipes
  • Southern Living
  • InStyle
  • REAL SIMPLE

IAC/Dotdash is a successful digital publisher on its own, reaching approximately 100 million online customers each month. In fact, its collection of 14 media brands—ranging from health, finance and lifestyle—are some of the fastest-growing media brands online.

The deal is expected to close before the end of the year.

How will this affect Meredith’s Birmingham operations?

Birmingham, Alabama, Meredith Corp., Cooking Light, Coastal Living, Oxmoor House
Meredith Corp.’s Birmingham offices. Photo by Terri Robertson for Bham Now

In addition to their corporate headquarters in Des Moines, Iowa, Meredith Corp operates more than 20 offices throughout the country, including Birmingham. As a result of the deal, the new company will be called Dotdash Meredith and run by Dotdash’s Chief Executive Neil Vogel.

A number of Meredith’s brands, including Southern Living—which was founded in Birmingham—and AllRecipes.com, have a presence in Meredith’s Birmingham office. It is expected that the merged company will focus its efforts on the array of digital publications.

Want to stay up to date on the acquisition of Meredith Corp? Tag us @bhamnow on social media to stay in the loop!

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Nathan Watson
Tennessee native who fell in love with Birmingham during college. Graduated from Birmingham-Southern College in 2019. Passionate about Birmingham and its continued growth.
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