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If you’re driving on 280 or near the Protective Stadium, be on the lookout! Protective Life Corporation is announcing a new brand identity today with signs around Birmingham. We’ve got the scoop on the new logo.
Protective Life’s rebranding is more than a logo
Today, the new logo shows Protective Life being by your side. Making you feel safe and prepared, Protective is inviting us all to be protectors.
“At our core, there is a protector in each of us. At Protective, we have always believed in helping more people achieve a level of protection that makes a real impact on their lives.
We’ve been putting people first for more than a century-that will never change. The Protective brand needed to evolve to capitalize on our strengths, amplify who we are today and inspire our future. Our branding positions us as protectors and reflects our unwavering commitment to stand by your side.”Rich Bielen, President and Chief Executive Officer, Protective Life Corporation
Protecting you is their #1 priority
In need of affordable insurance from birth to retirement? Protective has you covered. The company helps over 12 million people be covered with different types of insurance and plans, including:
- Life insurance
- Retirement plans
- Asset protection
Protective is growing with you
With customer and revenue increase in the past three years, Protective proves that it lives up to its mission. While many companies struggled during the pandemic, Protective took advantage of the virtual workplace to use technology by:
- Serving customers
- Increasing processing
- Meeting community needs
Have you seen the new Protective Life signs on 280 and at the stadium? Tag us @bhamnow to let us know!