A look inside a local La-Z-Boy showroom—safety measures, 4th of July sales + more

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Upon entering the La-Z-Boy showroom, guests are reminded to stay socially distant. Photo by Hannah Chambley for Bham Now

For many local businesses in Birmingham affected by COVID-19, these last few months have been rough. With forced closures and ample questions, many businesses have struggled mightily. And now, as some shops slowly reopen, things look a bit different.

We recently spoke to the folks at our local La-Z-Boy Furniture Galleries to see what the shutdown was like and how reopening their showrooms has been. Read on to find out what they had to say, plus how to safely shop La-Z-Boy’s upcoming 4th of July Sale.

Live Life Comfortably with La-Z-Boy in Birmingham

“Live Life Comfortably,” the tried and true La-Z-Boy slogan, is more relevant than ever. With families all over the U.S. spending so much time indoors, comfort is top of mind. And now that our local La-Z-Boy locations are opening back up, you can finally get the comfy furniture you’ve been thinking about over the last few months.

The La-Z-Boy teams from locations across Birmingham are ready to welcome you back with new protocols in place to ensure the safety of staff and guests. They are taking many precautions including:

  • Providing masks to every customer
  • Sanitizing the showroom regularly
  • Opening with limited store hours
  • Setting up sanitizer stations
  • Allowing lower occupancy

American Made Products, Locally-Owned Stores + a Family-Like Atmosphere

Just by watching the La-Z-Boy team interact, you can tell the feeling of family is real. Photo by Hannah Chambley for Bham Now

We love supporting brands like La-Z-Boy Furniture Galleries of Birmingham that are made in the U.S.A. Their stores are also locally owned, allowing teams to be plugged into their communities.

“There are very few companies in our industry that have not gone offshore. In many of these cities where these plants are located, La-Z-Boy is the largest employer. We are family.”

Curt Morris, Owner at La-Z-Boy Furniture Galleries in Birmingham

The feeling of “family” rings true for the employees at La-Z-Boy’s Hoover location.

We spoke to a few of them recently on the challenges of being out of the showroom, and what it has been like coming back. Here’s what they had to say:

“(The hardest part about) not being in the showroom was missing the people. You miss being with each other and knowing how everyone is doing. It is a family—you miss being with your family.

You know you like being with people when you call them when you’re not at work.”

Renee Louallen | A La-Z-Boy employee for 17 years

“We never stopped. It slowed down but never stopped. Out on deliveries, the guys wear the masks, and we try to get in and deliver things safely. We deliver to nursing homes a lot, which has been a challenge…”

Hakeem Mustafaa | A La-Z-Boy employee for 22 years

“[Being out of the store] It was very boring. My wife wanted me out [out of the house]. But as soon as we reopened, it was unbelievable. Our business was incredible—up more than 60% from the year before. I had two records I wanted to hit, and I blew them out of the water.

People tend to turn to really good furniture when times are hard because they know it will last. That’s the reason I’ve been here so long… It’s a good product.”

Steve Fendley | A La-Z-Boy employee for 37 years

“Once we had all of the safety protocols in place—we have masks, we have sanitizer and locked the entrances down—I felt safe. I had my biggest month in a year and a half, so I was glad people were back in the store.”

Michael Riley, A La-Z-Boy employee for 1.5 years

4th of July Deals Are On the Way 🇺🇸

Who’s ready to shop 4th of July deals? Photo by Matthew Niblett for Bham Now

Their annual 4th of July sale is right around the corner and the savings are on. For the week leading up to the 4th, you can get deals on sofas, recliners, decor and more.

If you’re ready to shop at La-Z-Boy in Birmingham, visit one of their three Birmingham locations and support local:

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  • Most likely Instagrammin’ the Birmingham skyline, behind the camera shooting photos or writing stories (with too many puns) for Bham Now.