5 reasons not to miss Hammerfest March 14-15. Win a $440 bike!

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Birmingham, Hammerfest
Chase the rainbow. Photo courtesy of Bruno Event Team

Grab your crew and wear some green, Birmingham. Hammerfest fueled by BOLT24 takes over Pepper Place Saint Patrick’s Day weekend, March 14-15. Read on to learn how to win a brand new 2020 Simple Single bike!

1. You’ll discover why professional cycling is so cool

Birmingham, Hammerfest
Watch the pros. Photo courtesy of Bruno Event Team

During this exciting weekend event, 21 USA CRITS D1 (criterium racing) professional cycling teams will race through the streets of Birmingham’s Pepper Place District. 

Which teams will drop the hammer and find that pot of gold at the end of the rainbow? Find out when you attend Hammerfest on Saturday, March 14. Races begin at 11AM. 

What’s especially cool about the races at Hammerfest is that amateur and junior riders have the chance to tackle the same course as the pros. 

Check out the full race schedule.

Want to take part in the races? Register here.

Best spot to view the race: Along 2nd Avenue South between 28th Street South and 29th Street South. Just look for the start/finish line.

2. Dressing up could score you and your pup prizes!

Birmingham, Hammerfest
The cutest St. Patrick’s Day pup. Photo courtesy of Bruno Event Team

On Saturday, March 14 at 4:15PM, grab your family, friends and doggos and head to the Lucky Leprechaun Loop for Hammerfest Community Hour. This will be your time to show off your St. Patrick’s Day spirit, so don those shamrocks and lots of green. Prizes will be awarded for best dressed.

Even Fido is invited to take home some gold. Sign up your best-dressed pup for the St. Pawtrick’s Day Parade and leave let them strut their stuff. Registration is free

3. There are loads of kids’ activities

Birmingham, Hammerfest
The kids are ready to roll in the Lil’ Shamrock Fun Ride. Photo courtesy of Bruno Event Team

Kids getting antsy? Steer them toward the Hammerfest Kids Zone for hours of entertainment with inflatables, crafts and more.

Get ready to pop a wheelie, kids, because during Hammerfest you’ll have the exciting chance to cruise around the Lucky Leprechaun Loop during the Lil’ Shamrock Fun Ride Presented by Alabama Power. 

Be sure to swing by the bike decorating station in the Hammerfest Kids Zone so you can deck out your bike in lots of Saint Paddy’s Day flair before hitting the track. 

All kids who check in at the Kids’ Zone will be entered to win a free bike courtesy of Trips for Kids.

Date: Saturday, March 14
Time: 4:15PM
Age: 9 and under
Price: FREE
Register

4. You can train with the pros during the Hammer Ride on Sunday, March 15

Birmingham, Hammerfest
Hammerfest is the perfect family-friendly event. Photo courtesy of Bruno Event Team

Think you have what it takes to ride like a pro cyclist? Prove your bike ninja skills during the Hammer Ride on Sunday, March 15 at 9AM.

This supported training ride takes you on a 60-mile trek alongside USA CRITS D1 teams and former world tour pro Frankie Andreu. How cool is that? And don’t worry, it’s not a competition. All cycling levels are allowed to join in the fun and ride at their own pace. Phew!

After you ride, take a load off at Avondale Brewing Company and chow down and chat with fellow riders from 1-3PM.

Register now for $25.

5. Businesses will still be hopping at Pepper Place 

Pepper Place is home to many great businesses, several of which will remain open during Hammerfest. So along with the many food trucks that will be offering great eats during the event, you can also grab a drink at The Lumbar or dinner at Hot and Hot Fish Club

The Market at Pepper Place will be open as usual, too, on Saturday, March 14 from 7AM-Noon. 

Parking, Ride Share + More

Birmingham, Hammerfest
Saint Patrick’s Day fun. Photo courtesy of Bruno Event Team

Worrying over where to park during Hammerfest? Don’t fret. There will be ample parking available in and around Birmingham’s Pepper Place District. Grab a spot between 1st and 5th Avenue South. 

Parking Map, Birmingham Hammerfest

Want to bike to the event? Wise choice. Be sure to take advantage of the bike valet service.

Where: Dr. Pepper Parking Lot. 2nd Ave S., Birmingham, AL 35205.
Date: Saturday, March 14
Time: 11AM-8PM

Enter to Win a Free Bike!

Wouldn’t you love to ride this 2020 Simple Single bike?

Bham Now teamed up with Hammerfest for a totally rad giveaway—a 2020 Simple Single adult bike valued at $440.

To enter:

  1. Like this article on Facebook.
  2. Tag a friend.

The contest runs March 4-9. Good luck!

Wear Your Green and Attend the Event

Now that you’ve learned all about Hammerfest fueled by BOLT24, mark your calendar for March 14-15 and attend the event. And don’t forget to wear green!

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