Notice anything different? Shipt drops new logo and visuals, and they might look familiar.

Shipt’s iconic UFO logo on top of Birmingham’s John Hand Building. Photo via Shipt

Say goodbye to the old UFO. Shipt is leaping into 2020 with their first major brand refresh, including a new logo. Check out all that’s new!


Say hi to the new Shipt logo. Photo via Shipt

Since Shipt launched in 2014, they’ve quickly spread throughout the country. After seeing their momentum, Target acquired Shipt in 2017. Now under the Target umbrella, Shipt has expanded their service from coast to coast. In fact, they now deliver a lot more than just groceries–you can select pet products, cookware, office supplies and more through dozens of partnered retailers.

New Look – Same Great Service

Shipt’s app has a new look–what do you think? Photo via Shipt

If you keep your apps updated, you’ve probably noticed that Shipt’s app icon and interface has changed. But that’s not all. Over the next few months, your entire Shipt experience will see visual updates. From the website and app to emails and even employee apparel, the new Shipt logo will slowly replace the iconic UFO.

Also, the logo pays homage to Shipt’s iconic green shopping bags (I know you’ve seen them!)

So What’s Next?

Shipt’s new logo is fresh and simple. Just how I like my produce. Photo via Shipt

The future for Shipt looks bright. In addition to their fresh new looks, Shipt will soon be expanding into the former Wells Fargo Building in downtown Birmingham.

We can’t wait to see what Shipt does next!

What do you think about Shipt’s new look? Let us know by tagging @bhamnow on social media!

Nathan Watson
Nathan Watson

Senior Content Producer at Bham Now

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