Notice anything different? Shipt drops new logo and visuals, and they might look familiar.

Say goodbye to the old UFO. Shipt is leaping into 2020 with their first major brand refresh, including a new logo. Check out all that’s new!

History

Since Shipt launched in 2014, they’ve quickly spread throughout the country. After seeing their momentum, Target acquired Shipt in 2017. Now under the Target umbrella, Shipt has expanded their service from coast to coast. In fact, they now deliver a lot more than just groceries–you can select pet products, cookware, office supplies and more through dozens of partnered retailers.

New Look – Same Great Service

If you keep your apps updated, you’ve probably noticed that Shipt’s app icon and interface has changed. But that’s not all. Over the next few months, your entire Shipt experience will see visual updates. From the website and app to emails and even employee apparel, the new Shipt logo will slowly replace the iconic UFO.

Also, the logo pays homage to Shipt’s iconic green shopping bags (I know you’ve seen them!)

So What’s Next?

The future for Shipt looks bright. In addition to their fresh new looks, Shipt will soon be expanding into the former Wells Fargo Building in downtown Birmingham.

We can’t wait to see what Shipt does next!

What do you think about Shipt’s new look? Let us know by tagging @bhamnow on social media!