Because of you, United Way of Central Alabama exceeds 2019 Annual Campaign goal

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Earlier this fall, United Way of Central Alabama launched its 2019 annual campaign by asking supporters to “Be an Everyday Hero” with a goal to raise $36.5 million.

Thanks to individuals, businesses, other nonprofits, and corporations throughout Birmingham and Central Alabama, United Way met that challenge and more.

Surpassing the Goal

On December 10th, at the volunteer appreciation celebration held at The Florentine in downtown Birmingham, Jeff Stone, United Way’s 2019 Campaign Chairman proudly announced that this year’s annual campaign had exceeded its goal and raised $36,825,000.

A Great Start

One of the key elements to this year’s campaign was the Pacesetter Campaign led this summer by Jill Deer, Brasfield & Gorrie VP of Development and Administration. Before the fall campaign began, over 66 companies and nonprofits raised $13,591,150, which put United Way over one-third of the way toward meeting its 2019 goal.

Loaned Executives Make a Difference

This year, United Way was pleased to recruit 39 Loaned Executives from Birmingham’s top corporations. The group worked over 13 weeks in the fall, multiplying the capacity of United Way’s Resource Development staff to reach out to local businesses that participate in the annual fundraising campaign.

Sonja Keeton, Executive VP & CEO of Harbert Management, received the prestigious Mervyn Stone campaign volunteer award for exceptional performance.

Callie Richie, an executive at Publix, was voted by staff and volunteers as the recipient of the Crawford T. Johnson Loaned Executive of the year based on her attitude, effort, and professional growth during the campaign.

Volunteer Allocation Teams to Meet

The day after the campaign announcement, United Way of Central Alabama Allocation Team volunteers from a five-county area met to allocate the funds raised to over 80 United Way agencies and programs. Since 1923, United Way of Central Alabama has proudly supported a network of health and human service organizations that meet the needs in our communities.

United Way of Central Alabama serves Jefferson, Shelby, Walker, Blount, and St. Clair counties by providing solutions for the most critical needs in the community. Through their partner agencies and community initiatives, they improve lives and community conditions by building and mobilizing resources. United Way fights for the health, education, and financial stability of every person in every community.

For more information, visit www.uwca.org.

We want to congratulate United Way of Central Alabama for surpassing their goal. All their hard work paid off, and it shows! Can’t wait to see what they do into the new year.

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