Over 200 samples of Cookie Dough Magic’s Classic Chocolate Chip were enjoyed at the Avondale tasting

Bham Now Cookie Dough Magic
Eli, Caroline and Jonah couldn’t wait to try the creamy, magical cookie dough.

The long-anticipated raw cookie dough shop, Cookie Dough Magic, held a tasting tonight at its soon-to-be location on 41st Street South in Avondale.  Bham Nowers were onsite to try it.

Bham Now Cookie Dough Magic
Co-Owner Melissa Bell greets customers who lined up to try the tasty treat.

Couple Behind the Cookie Dough Magic

The shop is currently being built out and it is estimated that it will be open sometime in October. Chris and Melissa Bell of Hayden, Alabama decided to open their cookie dough shop after visiting a similar shop in New York City.


They chose Avondale because of its vibrant restaurant scene.  “After dinner at one of the fabulous Avondale restaurants people can stop by our shop for dessert,” said Melissa Bell, co-owner, Cookie Dough Magic.

Bham Now Cookie Dough Magic
Yummy, creamy Classic Chocolate Chip cookie dough was a crowd favorite at the tasting. There will be 10 cookie dough flavors on the menu when the shop opens in Oct.

Chris is the mastermind behind the scenes and has come up with all of the recipes. Some of the couple’s closest family and friends have been their ‘top secret taste testers’ over the past few months.  The couple is making their cookie dough in the chef’s kitchen in Hoover for their online sales while they wait for contractors to finish building out their shop in Avondale.

Bham Now Cookie Dough Magic
Lizzie Pearson and Kara Arnold loved the Classic Chocolate Chip cookie dough.

When the shop opens, Cookie Dough Magic also will offer catering which will give customers the option to have cookie dough at all of their events!  A cookie dough sampler will be available for work parties, baby showers and holiday parties. A special “Wedding Cookie Dough” will be available to buy for wedding showers!

Bham Now Cookie Dough Magic
Tasting the cookie dough was a family affair for this family!

Can’t Wait?

“We’ve have had an overwhelming response to our shop already,” said Chris Bell, co-owner of Cookie Dough Magic. “We had made tailgate boxes for Auburn and Alabama’s opening games and they sold out. We can’t  wait to offer all of our flavors to the public.

Bham Now Cookie Dough Magic
200 samples of the Classic Chocolate Chip cookie dough were handed out in Avondale

While you’re waiting for the shop to open, you can buy eight ounces (half-pints) of their signature chocolate chip and ‘dunce’ flavor next week online.

Bham Now Cookie Dough Magic
Line forms for a sample of the creamy, dreamy raw cookie dough.

Two Thumbs Up!

By 6:45 pm over 200 samples of the Classic Chocolate Chip cookie dough had been handed out. We give it two thumbs up and so did everyone else who was at the tasting.

Bham Now Cookie Dough Magic
Artist rendition of what Cookie Dough Magic will look like when it opens in October.

We can’t wait to taste the other 9 flavors that will be on the menu come October.  We also look forward to trying the cookie dough pops and cookie dough shakes.

Did you go to the tasting?  Let us know what you thought.




Kara Kennedy
Kara Kennedy
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