These 3 real-life values drive the Morris family to continue building a successful Birmingham business with La-Z-Boy Furniture Galleries

Untitled design6 These 3 real-life values drive the Morris family to continue building a successful Birmingham business with La-Z-Boy Furniture Galleries
Keeping the business in the family means keeping the family in the business. Photo via Curt Morris

It takes more than a father and two sons to keep a furniture business growing through generations. For the Morris family it’s about establishing a legacy of success through significant relationships and strong ties to the community.

La-Z-Boy, Birmingham, Alabama
By handcrafting their furniture in the USA, La-Z-Boy can deliver custom pieces in a few short weeks. Photo via La-Z-Boy
So Many Locations!

You can shop in person at three locations in Birmingham:

  • Greystone: 5401 US-280, Birmingham, AL 35242
  • Irondale: 1811 Crestwood Blvd, Irondale, AL 35210
  • Hoover: 2944 AL-150, Hoover, AL 35244
  • You can shop online, too.

Not in Birmingham, but need more La-Z-Boy in your life? The Morris family owns these locations, too:

  • Chattanooga, TN.: 1932 Gunbarrel Rd, Chattanooga, TN‎
  • Huntsville: 6407 University Dr, Huntsville, AL 35806
  • Montgomery: 6280 Atlanta Hwy, Montgomery, AL 36117
1. A Clear Vision

Keeping a business afloat for more than one generation is a testament of success, no matter what you’re selling. For 25 years, Curt Morris, along with his brother Brian and his father Bill have grown their business from one small showcase store to six locations of La-Z-Boy Furniture Galleries.



“From the very beginning we wanted to grow the company,” said Bill Morris. “We took the opportunity that was available to us at the time.”

La-Z-Boy's Furniture Galleries - Birmingham
It all started with one, ergonomic chair (You know, the recliner!) right here in America. Photo via La-Z-Boy Furniture Galleries

They chose to stay committed to an American brandone that makes furniture using American craftsmanship and high-quality materials.

Birmingham, Alabama, La-Z-Boy
Team La-Z-Boy means being committed to family values. Photo via La-Z-Boy’s Furniture Galleries
2.  It’s A Family Affair

Successful families in business know that establishing a sense of purpose is key to longevity. Those core values are what helps a company growand not just financially. At La-Z-Boy, it’s about building a strong culture, both at home and at work. For them it’s more than just stationary furnishings, decor and that iconic recliner. It’s about making people comfortable.

Every time you kick back into your favorite chair, you’re reminded of the folks at La-Z-Boy, who don’t stop until your house feels like home.

Live life comfortably! It’s their motto!

“People might think we’re just a big corporation with no personality, but that’s not it,” Curt said. “We’re local owners who have gained a family of employees over the years. They go the extra mile, every time and that’s the difference.”

3. Dedication To Birmingham

Those company values also extend to the city the Morris family calls home. Giving back to Birmingham keeps La-Z-Boy connected to the people who have supported their business for 25 years, and for them, it’s a way to say thank you.

thumbnail RMHC 01 These 3 real-life values drive the Morris family to continue building a successful Birmingham business with La-Z-Boy Furniture Galleries
The Ronald McDonald house: built with love and furnished by La-Z-Boy. Photo via Ronald McDonald House

Morris’ team at La-Z-Boy cooks meals for the families at the Ronald McDonald House once a month, and the company donates furniture, too. Last year the team donated over 80 pieces furniture, including all of the sofas, tables, chairs and rugs to furnish the house’s new wing.

“We are humbled to be honored as the partner of the year for the Ronald McDonald House,”Curt said. We so much appreciate the local support.”

La-Z-Boy Furniture Galleries Birmingham
Curt Morris, the owner of La-Z-Boy Furniture Galleries in Birmingham and Brianne Denley of Ronald McDonald Charities of Alabama. Photo by Wade Cline for Bham Now
One-Stop Furniture Shopping, Always

La-Z-Boy Furniture Galleries offers a FREE in-home design program. That means they will come to your place and take measurements of your room while getting to know your preferences. How is the room being used? Does it need a sofa? A bed? That unique accessory to make it stand out? They’ll figure out your needs and wants, and then get to work.

Come in to La-Z-Boy Furniture Galleries today, and don’t forget their Labor Day sale is right around the corner!

Sponsored by:

Articles: 290