Downtown Birmingham’s Commerce Center building to be Alabama’s first Hilton Tapestry Collection hotel, with 96 luxury rooms

Birmingham, Alabama, Tapestry, Hilton
Birmingham, Alabama, Tapestry, Hilton
A promotional image from Hilton’s marketing campaign for their brand of hotels called the Tapestry Collection. Photo via Hilton Worldwide

There’s a new Hilton hotel planned for the historic downtown Birmingham Commerce Center building, formerly known as the Protective Life headquarters, located at 2027 First Ave. N. It will be the first of its kind in Alabama.

Birmingham, Alabama, Hilton, Tapestry, Commerce Center
The rooftop bar at the Troubadour Hotel in New Orleans, a part of Hilton’s Tapestry Collection. Photo via Hilton Worldwide

The new hotel will be a part of Hilton’s brand that was launched last year. It’s called Tapestry Collection by Hilton and includes a “portfolio of original, upscale hotels that caters to guests seeking value in their independent hotel choices.”

According to Hilton, each Tapestry Collection property is unique, and each stay is backed by the  Hilton name and  Hilton Honors program.

The Commerce Center building AKA the Protective Life building, will have a new owner. Photo by Cameron Balentine for Bham Now

The building sold last year for $2.875 million. Birmingham’s Rhaglan Hospitality announced their plan to renovate the 1920s-era building, and you should be familiar with them by now. Rhaglan Hospitality also developed the the historic, 90-year-old Redmont Hotel, securing a twenty-year franchise agreement with Hilton as a part of their Curio Collection brand.

Birmingham, Alabama, Fifth Dimension
A rendering of the Commerce Center building, as part of plans to develop it into a luxury hotel. Photo via Fifth Dimension Architecture and Interiors

Fifth Dimension Architecture is the architect for the Tapestry Hilton project. According to an agenda from the Birmingham City Council’s Design Review board, the Commerce Center building project will also include the 14-story tower, and the two-story Morris Avenue building attached to it. Renovations include:

  • Cleaning the exterior
  • Patching and maintaining the existing facade
  • Adding a new emergency exit stair tower that’s enclosed
  • Adding new storefronts to recreate the original window on the building
Birmingham, Alabama, Hilton
The Tapestry Collection launched last year and included independent, upscale hotels and open in landmark cities like Birmingham. Photo via Hilton Worldwide

“Through our expansion, travelers will be able to experience authentic travel moments all while reaping the benefits of our award-winning Hilton Honors loyalty program in new destinations around the world,” said Mark Nogal, global head, Curio Collection by Hilton in a release.

Work on the Commerce Center building should begin this fall, and is slated to take a year.