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Great news Birmingham Target fans! After recently acquiring Shipt – a membership-based grocery delivery startup located in our very own city of Birmingham – Target will officially launch its same-day delivery service on February 1. That’s less than a week away. Score!
The same-day delivery service will be available in 57 Target stores across Alabama and South Florida.
The decision comes after Target announced to the world this past December that they’d be buying Shipt. If you aren’t fully caught up on the news, learn more here.
So is this the end of Shipt as a solo company? No way! Under the Target-Shipt deal, Shipt will be a wholly owned Target subsidiary and will continue to operate independently while serving Target’s new same-day delivery efforts.
Before you plan on ordering the entire Target store online, here’s what will be available for same-day delivery:
- Household essentials
With the help of Shipt’s infrastructure, Target’s plan is to offer same-day delivery for these items in half of its stores across the country by the summer of 2018.
They also intend to have the service up and running at the majority of its stores by the 2018 holiday season.
Products available for same-day delivery are also expected to expand to include new items through 2019.
If all goes as planned, Target will be the first nationwide retailer to offer same-day delivery in all major markets.
To obtain free same-day delivery from Target, two things will be required:
- A minimum purchase of $35
- A $99 per-year membership
Before you balk at this, it’s basically the same price model required to get access to Amazon Prime and other major retailers who offer delivery perks.
If you meet the requirements for same-day delivery, a Shipt employee will shop in a Target store – not a warehouse – for your purchased items, and will then deliver them to your door the very same day. Sometimes within just a few hours.
So which Birmingham Target locations will offer same-day delivery? As of now, the locations that will offer same-day delivery have not been announced. As soon as they are, check back for an update!
Will you be taking advantage of Target’s same-day delivery service via Shipt?