Shipt - Birmingham - Target — Shipt shopper. Via- www.shipt.com

Birmingham based grocery delivery company acquired

Target announced Wednesday morning that they are acquiring Shipt for $550M. Shipt is a national grocery delivery company, founded and based right here in Birmingham, Alabama.

Convenience

Shipt is a grocery delivery company whose catch phrase is

more time, less stress.

They will deliver your order to your home or work, usually on the same day, sometimes in as soon as one hour!

No need to put down your winter-read or layer on the warm clothes to drive across town. For $99 per year, a customer can get unlimited deliveries from their select partners.

Target’s Future

Target will offer the Shipt delivery service for about half of its stores by early 2018, and will join the list of Shipt retail partners. Shipt will continue to remain committed to the partners they currently deliver for.

Target plans to keep Shipt as an independent subsidiary. Target has worked with Instacart, another grocery delivery service, but the acquisition of Shipt will likely impact that relationship.

Delivery Wars?

The war of delivery services continues to heat-up. Amazon bought Whole Foods for $13.7 billion this past August. Target’s acquisition of Shipt means Amazon and Whole Foods will see some healthy competition!

Amazon Prime will replace Whole Foods’ loyalty program.

The app

The company has an incredibly effective app, and a sophisticated website that’s easy to navigate.

With their unlimited free delivery on orders over $35, this service might just get habit-forming. And they just started delivery from Costco for the Birmingham market!

Shipt partners in Bham. Target buys Birmingham based Shipt for $550M in war against Amazon and Whole Foods — Add Costco to the list of Birmingham partners who deliver through Shipt. Via-Shipt.

Be sure to take note of Shipt’s impressive headquarters downtown. Hard to miss their logo atop one of our tallest buildings!

Bill Smith, CEO

Shipt was founded in 2014 by Bill Smith, its CEO, in Birmingham, Alabama. Currently 170 employees work there in the Birmingham and San Francisco locations.