Aviate is soarin’ with their new Pizitz Pop-Up and holiday deals

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Class black BHM hat via Aviate’s Facebook

Aviate is a brand you see everywhere. Literally, because the retailer is in over 150 cities across the United States (and a few internationally). The best part? It’s HQ’d right here in Birmingham.

In the beginning, owner Ben Lancaster had the idea to show pride in where he was from. Out came the idea to stitch felt letters on hats and print airport codes on apparel. There have been countless others who have tried to mimic the signature style. If it doesn’t say Aviate on the back, it’s not original. Speaking of original … BHM was the first airport code product made.

In the beginning, the shirts and baseball caps were only available in a dozen to 20 or so retailers, but after the boom in hometown pride became popular, so did Aviate.

Now you can find the products in more than 500 retailers repping more than 150 cities. Even ones with funny airport codes.

Grand Rapids Aviate hat via Aviate’s Facebook. Is there a word for something that is cute AND funny? We need that.

“I created the brand on the foundation of community and being proud of where you are from,” said Ben Lancaster, owner of Aviate. “Aviate also is a brand that allows people to show where they like to travel to.”

My favorite thing about wearing an Aviate hat? Whenever you’re traveling, folks know what you’re about. Plus, you don’t have to talk to them because they know exactly where you’re going or where you’re from.

BHM colors available on shopaviate.com

Kidding. I love telling people where I live, and will do so at any chance I get. It’s even better when it can be done stylishly.

The classic airport code hats come in nine colors, with forest green and faded black  being brand new color additions. Aviate is always adding new colors and cities to the ever-growing list.

If you’re going more for a local Ashton Kutcher vibe, I recommend the trucker style (available in black or grey).

And just in time for this cold weather are toboggans.


With Black Friday and Cyber Monday coming up (Nov. 24 & 27), Aviate is here and ready for all those holiday orders. Or if you want to treat yo’self. Both are worthy causes.

Aviate’s complete Black Friday and Cyber Monday Deals.

Black Friday Online Only:

  • 2-4 p.m. – All hats just $24
  • All day – All black hats just $24

Black Friday Pizitz Only:

  • First 15 customers – Buy 1 get 1 free. We heart a BOGO.
  • 16th customer and beyond – Buy 1 get one 50% off *For equal or lesser value.

Cyber Monday Online Deals:

  • Buy 1 get one 50% off *For equal or lesser value.
Pizitz Pop-Up say what?

You read that correctly. Aviate will have a pop-up shop in The Pizitz for 2 months, with the grand opening tentatively this upcoming Monday, Nov. 20. You can buy your apparel there or order and have it shipped to you for out of stock cases.  You can only fit so many products in one pop-up!

Find them next to Revelator Coffee.


You can check out all the Aviate gear at Pizitz until Jan. 15. Just in time to grab all of your holiday gifts!

Follow Aviate on Facebook and Instagram for the latest updates.

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Author: Hunter Holland

Pop culture, crafting, and live concerts are my jam. Let's talk about any and all of the above! Marketing graduate from the University of Montevallo. Fierce Walker Countian. Also known as @hhollaa & @hunnyholla.