Birmingham-based Daxko scores major acquisition

Birmingham-based Daxko continues to grow and increase its footprint nationally.

Monday, the health & wellness software provider announced its acquisition of a Colorado tech firm involved in the same line of business.

Photo via

Zen Planner, a provider of member management software, payments, and integrated websites is now apart of Daxko.

via company website
Daxko is the leading software solution provider for member-based health & wellness market.

According to a recent news release, the acquisition is apart of a large scale plan of Daxko’s to diversify  into a wide variety of health and wellness markets.

“Daxko’s acquisition of Zen Planner marks a logical expansion for us.

Our combined business is now able to serve every segment of the member-based health & wellness industry with innovative solutions and exceptional customer experiences.

No other software company can claim that.”

Lisa Hasen, Senior Marketing Director, told Bham Now

Zen Planner serves 5,500 gyms, martial arts schools, and fitness studios.


via Daxko

Daxko’s  acquisition will expand the total reach of the company to 58 countries, about 7,000 customers, and tens of millions of members.

“For over 15 years, Daxko has maintained relentless focus on serving this industry.

We’re excited to add Zen Planner to the Daxko family, which sharpens that focus even further.”

– Dave Grey, CEO of Daxko, proclaimed in the release

The 88 team members from Zen Planner will be joining Daxko, in Colorado, lead by Jeff Gardner, the president of the Highlands Ranch office.

“Zen Planner has an amazing team of people who are committed to the success of our small business customers.

I’m confident that this transaction will enable us to accelerate development of tools and resources for our customers.

Not only are we aligned in our vision to make communities healthier and happier, but we share the belief that a strong company culture is a key ingredient for success.”

Jeff Gardner, CEO of Zen Planner

Wade Cline
Wade Cline

Marketing Producer at Bham Now, Tech Junkie, Foodie, Bham Lover, Movie Snob, Wannabe Quantum Physicist. You can likely find me either at Trim Tab Brewing or O'henry's Coffee in Homewood.

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