Reviewed by: Grace Howard
Hallmark Subaru opens new dealership in Irondale
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In the market for a new ride? Earlier this week, Birmingham’s Hallmark Subaru dealership opened a brand-new location in the Irondale Auto Mall just off Grants Mill Road in Irondale.
Birmingham’s Hallmark Suburu opens new Irondale location

Big news for car shoppers in Birmingham: a new Subaru dealership is now open in Irondale! On Wednesday, June 9, Hallmark Subaru officially opened the doors to its new location in the Irondale Auto Mall, an auto district home to multiple world-class brands, including:
- Audi of Birmingham
- BMW of Birmingham
- Land Rover of Birmingham
- Lexus of Birmingham
- Mercedes-Benz of Birmingham
- Porche of Birmingham
- Voyles CDJR
Known for being “More Than a Car Company,” Subaru is a popular Japanese automaker that manufactures a mix of hybrid, electric, gas and wilderness vehicles like the beloved Crosstrek, Outback and Forrester models. According to its website, Hallmark Suburu offers services like:
- Routine maintenance and oil changes
- Tire services and alignments
- Brake, suspension and steering repairs
- Engine diagnostics and major engine work
- Transmission and drivetrain service
- Heating, cooling and electrical system repairs
- Warranty repairs
Hallmark Subaru’s new dealership is located at 1837 Grants Mill Road in the former Alfa Romeo of Birmingham and Maserati of Birmingham dealerships, two Italian-made luxury auto brands that closed their storefronts in 2024.
Check out Hallmark Subaru’s new dealership in Irondale
- Hallmark Subaru Irondale: 205.896.2843 | Website
- Address: 1837 Grants Mill Rd, Irondale, AL 35210
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