Ring in the New Year with MoonPie over Mobile

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Moon Pie over Mobile
Decorated umbrella contest at MoonPie Over Mobile. (Visit Mobile)

Forget the New Year’s Eve ball drop in Times Square… we’ve got somewhere better (and closer) for you to ring in 2024—MoonPie Over Mobile! With live music, the world’s largest MoonPie and more, this event is sure to keep you entertained until the clock strikes midnight. Keep reading for what you can expect.

Know before you go: MoonPie Over Mobile

Moon Pie over Mobile
The Secondliners Parade. (Visit Mobile)

Since 2008, the City of Mobile has lowered a 12-foot, 600-pound mechanical MoonPie to celebrate the new year. The giant snack cake descends the 34-story RSA BankTrust and is followed by an epic fireworks show. Fun, right?

Here are the details:

  • What: MoonPie Over Mobile
  • When: December 31, 2023 | 7PM (Come early for kids activities + more)
  • Where: Downtown Mobile, AL
  • Cost: FREE

The party kicks off with entertainment for kids from 11AM-1:30PM, with a special MoonPie drop at noon.

Come back for a night full of live music, a parade, the cutting of the world’s largest MoonPie and ring in the new year with 50,000 of your new friends with the MoonPie drop at midnight.

Head to Visit Mobile for the full list of festivities.

Dance the night away with live music

Live music at Moon Pie over Mobile
Expect top-notch live tunes at MoonPie Over Mobile. (Visit Mobile)

The live music lineup features internationally-known stars such as:

  • Big Daddy Kane
  • Dana Dane
  • DJ Blayze
  • Jukebox Brass Band
  • Rob Base
  • Slick Rick
  • The Port City Secondliners
  • Yo-Yo

Why does Mobile love MoonPies?

World's largets Moon Pie, over Mobile
Take a slice of the world’s largest MoonPie. (Visit Mobile)

Originally made by Chattanooga Bakery in Chattanooga, Tennesee, MoonPies were first thrown from Mardi Gras parade floats in Mobile in 1952 and have been the city’s favorite “throw” ever since.

Fun fact—Mobile consumes more than 4 million MoonPies annually. Wow, that’s a LOT of MoonPies.

The first MoonPie Over Mobile celebration was held in 2008 and was the idea of Mobile City Councilman Fred Richardson.

Richardson is now the Honorary Chairman of MoonPie Over Mobile, assists with the planning and execution of this annual celebration and leads the Second Line Parade every New Year’s Eve. Talk about a full-circle moment.

Don’t forget, Mobile is only a 4 hour drive from Birmingham!

Moon Pie over Mobile
You can’t beat the Mobile city skyline. (Visit Mobile)

We know you’re itching to book your New Year’s Eve trip down South and we’re here to help. Whether you’re looking to stay somewhere boutique, low-key or pet-friendly, they have it all. Make a reservation at one of Visit Mobile’s recommendations:

Ring in the New Year with MoonPie over Mobile. Check out Visit Mobile’s list of plans to keep you busy during your weekend down South.

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Callie Morrison
Callie Morrison
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