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Diamonds Direct 108 edited scaled Diamonds Direct Spring Showcase is April 21-30—amazing deals, cocktail hours + more — Get ready to shop ’til you drop this week. (Jacob Blankenship / Bham Now)

Diamonds Direct’s Spring Showcase is back—and this year, it’s more than just one weekend. Keep reading for all the deets about the showcase, April 21-30, including a pop-up with Wild Honey Flower Truck, amazing deals on all things sparkly, special events (we’re talking free mimosas) and more.

The spring showcase is back

Diamonds Direct 130 Diamonds Direct Spring Showcase is April 21-30—amazing deals, cocktail hours + more — That sparkle! (Jacob Blankenship / Bham Now)

This year’s spring showcase is different than ever before. Extending to include two weekends, you have even more time to take advantage of this opportunity and think about your purchase. If you’re in the market for engagement rings, wedding bands, or just looking to treat yourself to a special piece, now’s your time.

What: Diamonds Direct Spring Showcase (20% savings on virtually all merchandise)
When: Friday, April 21 – Sunday, April 30
Where: Diamonds Direct, 2800 Cahaba Village Pl suite 150, Mountain Brook, AL 35243
Special Sunday hours: Sunday, April 30 | 12-6PM

Appointments are not necessary but encouraged, especially on the weekends. Psst—if you have a summer wedding coming up, Diamonds Direct recommends you order your wedding bands 2-3 months in advance.

*Discounts excludes GIA certified diamonds and price protected designer lines. Cannot be combined with other offers.

Sip and shop at cocktail hour on April 28

Diamonds Direct 120 edited scaled Diamonds Direct Spring Showcase is April 21-30—amazing deals, cocktail hours + more

Diamonds Direct 123 edited scaled Diamonds Direct Spring Showcase is April 21-30—amazing deals, cocktail hours + more

There are so many special events happening throughout the showcase, including a fabulous cocktail hour on April 28. Here are the deets:

What: a live jazz ensemble, hand crafted spring cocktails, hors d’oeuvres provided by Seasons 52 and sweet samplings by Olexa’s Cafe
When: Friday, April 28 | 5-7PM
Where: Diamonds Direct showroom

While you sip and snack, shop 20% virtually all items, including:

diamond earrings
engagement settings
wedding bands
layering necklaces & pendants
pearls
tennis bracelets
and more

Check out the Diamonds Direct website for full details on their offerings.

Build your own bouquet while you find the perfect jewels, April 29

Diamonds Direct 112 Diamonds Direct Spring Showcase is April 21-30—amazing deals, cocktail hours + more — Flowers and diamonds = the best Saturday. (Jacob Blankenship / Bham Now)

This one is what I’m most excited about. Diamonds AND flowers? Count me in.

What: Build your own custom bouquet with Wild Honey Flower Truck while the experts help you find your perfect piece.
Where: outside the Diamonds Direct showroom
When: Saturday, April 29 | 10AM-1PM

More special events

Diamonds Direct 118 Diamonds Direct Spring Showcase is April 21-30—amazing deals, cocktail hours + more — Don’t miss the spring showcase, April 21-30. (Jacob Blankenship / Bham Now)

Roxxy on the Rocks will be at the showroom with a mimosa bar on Sunday, April 30 from 12-6PM. Designers will be in the showroom both weekends (with expanded collections and new products) to help you choose your pieces and provide you with one-on-one diamond education.

Here’s a quick rundown of everything happening so you don’t miss a beat:

Cocktail hour | Friday, April 28
Wild Honey Flower Truck Pop-Up | Saturday, April 29
Mimosa Bar | Sunday, April 30

Ready to shop stunning items like these? Call 205.201.7400, email infobhm@diamondsdirect.com or visit diamondsdirect.com/birmingham for more information or to schedule an appointment.

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