X⁴ Fitness opens next to The Pizitz on Nov. 1—pay only $40 for your first month


X4 Fitness
Working out is easier when you have friends + coaches to support you. (X⁴ Fitness)

It’s time to achieve your fitness goals and it’s easier to achieve those goals when you sweat it out with the coaches at X⁴ Fitness at their new location in the New Ideal Building, right next to The Pizitz, in October. Keep reading to find out how you can get 20% off your X⁴ Fitness membership today.

X⁴ Fitness is coming to downtown Birmingham

X4 Fitness
Who’s going to be your workout buddy at the New Ideal location? (Kem Studio)

Downtown dwellers, it’s about to be a whole lot more convenient for you to work out. X⁴ Fitness—a gym with 60-minute high-intensity interval training (HIIT) style workouts—is opening a location at the New Ideal Building near The Pizitz in October.

Register to become a member today using discount code FOUNDING20.

Get to know Ike Gabriel, the head coach

X4 Fitness
Ike Gabriel is one of the many A+ coaches on the team. (X⁴ Fitness)

Teamwork makes the best work. What makes X⁴ Fitness standout is the emphasis on coaching and community. We get it—we’ve all tried to start a fitness plan and gave up after week one (or after [insert however many pushups you can actually do, even if it’s 1/2] pushups if you’re me). At X⁴ Fitness, you don’t have to achieve your fitness goals alone.

Head coach Ike Gabriel is coming from the gym’s Mountain Brook location and is part of the all-star team that’s helping you become the fittest you. Since he’s been coaching for almost a decade, you know he has some tips and tricks up his sleeve.

“I’m so excited to get to know, coach and love on the New Ideal members! Being an integral part of someone’s best hour of their day is why I love what I do. I can’t wait to meet everyone, crush some workouts, jam to music and build community!”

Ike Gabriel, Head Coach & General Manager, X⁴ Fitness

What do X⁴ Fitness workouts look like?

X4 Fitness
Every workout is exciting + new. (Matthew Niblett / Bham Now)

No matter if you’re a fitness newbie or a workout veteran, you can work out with Coach Ike or the other motivating coaches at X⁴ Fitness. Former Clemson University football player Chris Wade and Ben Powell, X⁴ Fitness co-owners, created the perfect fitness formula. Yep, that’s what they call their four blocks during their one-hour workouts, which include:

  • Capacity: bike, rower, skier
  • Endurance: trueform runner
  • Resistance: TRX bands
  • Strength: torpedo weights

You no longer have to be stuck doing the same thing over and over during your workouts. By using over 1,000 different types of movements, you’ll always be able to try new moves out during X⁴ Fitness workouts.

“From day one, I knew that it was the place for me to start making changes in my life. It’s the perfect formula, including the environment and coaches.

Valentina Martínez, Member, X⁴ Fitness

Register to become a member today

X4 Fitness
You have a chance to become a founding member at the New Ideal location. (Matthew Niblett / Bham Now)

To celebrate the new location, X⁴ Fitness is giving you a big deal if you become a member. Use discount code FOUNDING20 for 20% off your membership. Membership options include:

  • Unlimited classes
  • 12 classes per month
  • 8 classes per month

No matter which membership option you chose, we know you’ll have the best time working out if you’re working out with the X⁴ Fitness team.

Are you excited to be fit with X⁴ Fitness? Register to become a founding member today and save 20% off.

Sponsored by:

Selah Vetter
Selah Vetter
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