Birmingham-based Landing secures $125M to increase national expansion

TrustCare and Landing.
Landing in Birmingham. (Nathan Watson/Bham Now)

Landing, the Birmingham-based company behind the first “membership for flexible apartment living” network, announced last week the closing of $125 million in new funding. 

According to a company news release, the fresh capital follows a momentous year for Landing, which saw a 380% membership increase in the past year, signaling strong, sustained interest in flexible living options nationwide. 

The new funding will enable the company to expand its network of apartments to meet the growing demand for this emerging lifestyle.

Redefining the Rental Experience

Created by Birmingham native and Shipt founder Bill Smith in 2019, Landing redefines the rental experience by removing the headaches of traditional leasing and offering the modern renter unmatched freedom and flexibility. 

In June 2021, Landing relocated its headquarters in San Francisco to the Magic City, thanks to a partnership with the State of Alabama, Jefferson County and the City of Birmingham.  

“Flexible living is the future, and with Landing, we’re making the lifestyle more accessible and alluring than ever before,” said Bill Smith, founder and Chief Executive Officer of Landing. “With new funding and the continued support of our capital partners, we’re in an excellent position to continue redefining the future of living, one city at a time.”

Largest Network in U.S.

Presently, Landing has the largest network of flexible, furnished apartments in the nation, with over 20,000 available listings across more than 375 U.S. cities. 

Since its founding, members have spent over 2.4 million nights in a Landing apartment. So far in 2022, there have been more reservations booked in the Landing network than all of 2021. 

Landing’s growth is getting attention nationally. Earlier this month, Smith and the company were featured in Forbes.

With additional funding, we look forward to seeing Landing continue to grow. Stay up-to-date on all Birmingham business news by following Bham Now on Facebook, Instagram, YouTube, TikTok + LinkedIn.

Pat Byington
Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.

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