Reviewed by: Cindy Hatcher
Meet 4 new faces joining the Bham Now team + what they love about Birmingham
Reading time: 6 minutes
Birmingham, meet Bham Now’s newest hires! From content creation and social media to journalism and digital marketing, Bham Now’s newest hires are bringing fresh perspectives and creative energy to the Magic City.
Christina Crowe | Social Media and Content Director
Born in Half Moon Bay, CA, Christina Crowe is Bham Now’s new Social Media and Content Director—but when it comes to local journalism, this isn’t her first rodeo. In fact, Christina’s first job in the city was at AL.com, working under Bham Now founder Cindy Martin.
Christina recently wrapped up a 15-year career working in healthcare and communications at the University of Alabama at Birmingham, where she had previously earned her MBA. She also has a Master’s in Journalism from the University of Southern California and Bachelor’s in English and French from the University of Illinois—so you could say she knows a thing or two about the power of words.
“Joining Bham Now is an exciting opportunity to reconnect with my background in communications at a point in my career when I’m ready for a new challenge. My role as director of the social media team blends my past experience with the dynamic world of digital storytelling, while allowing me to highlight and celebrate the city we’re proud to call home.”
Christina Crowe, Social Media and Content Director, Bham Now
As a longtime Birminghamster, Christina has plenty of Magic City “favorites.”
- Favorite restaurant: Bettola
- Favorite live music venue: Avondale Brewing Company
- Favorite view: Any vista from a trail in the state
- Favorite activity: Getting outside, yoga, sharing food with family + friends and live music
- Favorite dish: Valrhona Dark Chocolate + Sour Cherry Stracciatella in a waffle cone from Big Spoon
Madelyn Alexander | Content Producer
If you’ve been following Bham Now recently, you may already recognize some of Madelyn Alexander’s work.
A native of St. Clair County, Madelyn planned to study art at the University of Montevallo, but quickly fell in love with journalism through the student newspaper. After graduating, Madelyn spent a year at WBRC Fox 6 News as a digital content producer before trying her hand at advertising at Martin Retail Group.
“The best part of my role at Bham Now is my increased awareness of the great things happening in Birmingham. Through my work at Bham Now, I get to learn about so many incredible nonprofits, organizations and people working to make this city better. In turn, I get to tell people about that work, giving me so much pride in where I live.”
Madelyn Alexander, Content Producer, Bham Now
- Favorite restaurant: Automatic Seafood
- Favorite live music venue: Saturn
- Favorite view: Her front yard, where she can see Vulcan on the mountain and hear live music from Avondale Brewing Co.
- Favorite activity: Practicing art and supporting local artists at galleries, markets and museums
- Favorite dish: Seared Yellowfin Tuna at Automatic Seafood
Elizabeth Shackleford | Content Producer
Originally from the north Jefferson County community of Corner, Elizabeth Shackleford recently joined the Bham Now team as a full-time Content Producer after completing her summer internship.
A graduate of the University of Alabama, Elizabeth studied business marketing with a minor in advertising and public relations before joining Bham Now. Now, she gets to combine her love of creativity with her interest in Birmingham.
“I’m excited to learn more about Birmingham businesses, the best food in town, fun activities, positive news and sharing that all with Bham Now’s audience!”
Elizabeth Shackleford, Content Producer, Bham Now
When she’s not creating Bham Now content, Elizabeth has a few Birmingham favorites of her own.
- Favorite restaurant: Sushi Village in Gardendale
- Favorite live music venue: Avondale Brewing
- Favorite view: The Redmont Hotel rooftop
- Favorite activity: The Birmingham Botanical Gardens + Birmingham Museum of Art
- Favorite dish: Tiramisu from Gianmarco’s Restaurant
Victoria Peacock | Content Producer
Bham Now’s newest hire, Victoria Peacock, brings a background in marketing, entrepreneurship and digital strategy to the team. She also played volleyball in college, so we’re expecting her to bring her A-game.
After studying finance and entrepreneurship from the University of Alabama, Victoria earned an MBA with a concentration in digital marketing from the University of West Georgia. Now, she lives in Trussville with her husband, Will.
“Bham Now piqued my interest because the company is very focused on the positive aspects of Birmingham, and bringing awareness to all of the amazing companies, restaurants, and events that are in our city! I was very drawn in to the company’s positive atmosphere and their intentionality in voicing the best parts about the city of Birmingham.
In my new role at Bham Now, I was most excited to be able to tap into my creative side and create dynamic content for our brand. There are so many amazing businesses that I am excited to showcase and share with the Greater Birmingham area.”
Victoria Peacock, Content Producer, Bham Now
Before joining Bham Now, Victoria worked as marketing manager for Alabama Performance, an affiliate club for League One Volleyball. There, she managed the organization’s social media accounts and helped grow the brand through creative marketing.
Some of Victoria’s Birmingham “favorites” include:
- Favorite restaurant: Little Betty Steak Bar
- Favorite live music venue: Legacy Arena at the BJCC
- Favorite view: The hills of English Village in Mountain Brook
- Favorite activity: Anything outside, including long walks, pickleball and golfing
- Favorite food: Vodka pasta and ceasar salad from Little Betty Steak Bar
“Adding these top talents, including experienced journalists and marketing professionals, to Bham Now strengthens our team even more. We love lifting up the Birmingham area, and the state, with exciting local news, events and opportunities for everyone.”
Cindy Martin, Founder and CEO, Bham Now
Want to work for Bham Now? We’re always on the lookout for top talent across the state to join our growing team, including two exciting opportunities in Mobile:
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