Red Mountain Park unveils new look and gateway

Red Mountain
Red Mountain Park’s new gateway sign on Lakeshore Parkway – July 3, 2022. (Pat Byington/Bham Now)

Visitors to Red Mountain Park were greeted this weekend at the Lakeshore Parkway entrance  to a newly installed 3000 pound gateway sign, featuring the popular park’s new logo and brand.

According to TC McLemore, Red Mountain Park’s Executive Director, the sign, which is still awaiting some finishing touches, is about 3000 pounds of corten steel with I-beams coming out of the rock. Over time, they expect the sign’s corten steel to oxidize, creating a nice, rich, rusty color to contrast with the aluminum lettering logo. 

The beams point in the direction of Red Mountain, paying homage to the iron ore that came out of it. 

The sign was built locally by Zane Morgan at BlackShop, a sign fabrication company.

Red Mountain Rebrand

Red Mountain Park
Entrance at Red Mountain Park. (Pat Byington/Bham Now)

Along with the new gateway sign, to mark its 10th year, Red Mountain Park has developed a new look, including a rebranded logo. In the coming year interpretive signs, trail maps, t-shirts and hats will be updated.

“We were about to make some pretty big investments, replacing signage and other things in the park,” described McLemore about the rebranding effort. “I asked my board what we want to invest in?  What do we want to look like for the next foreseeable future for the next decade?”

The group worked with Markstein, one of Birmingham’s most prominent creative marketing firms, on a “refresh.”

“We’re super happy with how it turned out.” McLemore added. “It is still reminiscent of the old mark. A little more modern — but still kind of timeless and versatile.”

Visitors Like it

On a Sunday morning visit to Red Mountain — when Bham Now asked about the new look park-goers were excited and grateful.

Sara Kaylor, a trail runner with group BUTS (Birmingham UltraTrail Society) summed up how people were responding to the new logo.

“It has a more modern feel to it,” she said. “Red Mountain Park has always been very family friendly. It’s something for kids and people of all ages. You always see people out here being active and enjoying their time outdoors. You see mountain bikers, runners, folks with their dogs, and families.”

The park is open 7AM to 7PM everyday this summer.

Get Your New Gear

Want to be the first person in your neighborhood with a t-shirt or hat with the  new Red Mountain Park brand?  Visit Yellowhammer Creative – and preorder your gear.  

The special offer ends July 10th.

Tell us what you think of the new “refresh.” Tag us @bhamnow on social media with your comments and thoughts.

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Pat Byington

Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.

Articles: 1941