Social U is making Birmingham businesses shine onlineā€”here’s how

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Social U
The team at Social U. Photo via Jacob Blankenship for Bham Now

Does your biz need help standing out on the ā€˜Gram and on Facebook? Itā€™s time to let the social media management professionals take over. We caught up with the team of Social U to find out how theyā€™re helping local business across Birmingham level up their social media game.

Who is Social U?

Social U
Tap into Social U online for expert tips + tricks. Photo via Jacob Blankenship for Bham Now

While we all like to think weā€™re crushing the social media world with our random selfies and adorable pet photos, running a successful business page is much trickier. It takes evolving knowledge of social trends and analytics, just the right creative finesse to capture and grow an audience, plus timeā€”something most of us simply donā€™t have enough of. 

This is where Social U comes in. 

Created by Caryn Terradas in 2008, Social U is made up of a team of marketing pros who help businesses manage and maintain their social media platforms. 

“We save business owners time and the frustration that can come from managing your social media while simultaneously trying to run your business. Many times we are often less expensive than hiring one full-time employee and we bring the expertise and experience of a full team.” 

Caryn Terradas, Founder and CEO, Social U

What I also love about Social U is that they offer tons of free tips via their blog and social media platforms. They arenā€™t posting anything snooze-worthy, either. Their social media is highly entertaining, so be prepared for lots of laughs while learning key tips and tricks.

Services Offered

Social U
April Benetollo, CEO of Momentum, is a huge fan of Social U. Photo via Jacob Blankenship for Bham Now

So what services does Social U offer? Here’s a look:

  • Consulting to assess your current social media presence, provide professional marketing advice to optimize your accounts and build your brand
  • Training to equip you to build your online presence and strengthen your brand awareness
  • Social Media Management to provide you with an entire team of marketing professionals that will manage and monitor your social media platforms

They are also available for social media audits, corporate speaking engagements and more. Find the full list here.

Ready to hop on board with Social U? Schedule a call with them now.

Meet the Social U team

Currently, Social U is an all-female mostly remote team. Though the team is small, they produce huge results for hundreds of businesses across Birmingham and beyond. They’re a super entertaining group, too, which is always a plus in my book.

Caryn Terradas

Social U
Caryn Terradas, Social U. Photo via Jacob Blankenship for Bham Now

Leading the Social U team is Caryn Terradas. With 20 years experience in sales and marketing, she manages a team of social media gurus that help Birmingham businesses shine. Not only is she hilarious and loves to laugh, but she’s excellent at her job and a great team leader.

“I like to provide opportunities for my team to stretch their abilities and encourage them to come up with new ideas and creative solutions. My job is to give them the tools and guidance they need to accomplish that.”

Caryn Terradas, Founder and CEO, Social U

Leah McMullins

Social U
Leah McMullins, Social Media Account Manager for Social U. Photo via Jacob Blankenship for Bham Now

Leah McMullins is a social media account manager and has been part of the Social U team for four years. Why does she love it?

“It is constantly changing and never gets boring, and I love my coworkers. The job could be shoveling toxic waste and I would gladly do it with this team and Caryn.”

Leah McMullins, Account Manager, Social U

Becky Johnson

Social U
Becky Johnson, Social Media Account Manager for Social U. Photo via Jacob Blankenship for Bham Now

Becky is a mother of nine who loves anime, tattoos and singing. Sheā€™s been a social media account manager with Social U for two years and says she loves working in a creative field with a group of women who are all supportive of each other. 

What stands out to her most about Social U and what they provide for clients?

“We don’t do cookie-cutter. We realize that social media isn’t one size fits all. We customize our services to each client so that they get what is best for their business.ā€

Becky Johnson, Social Media Account Manager, Social U

Laura Black

Social U
Laura Black, Social Media Account Manager for Social U. Photo via Jacob Blankenship for Bham Now

Laura Black has been a social media account manager for Social U for three years. Though she dubs herself a “Birmingham girl”, she currently works remotely from Texas.

How would she describe the Social U environment with fellow employees and with clients?

“While we each have our own clients, we pull together frequently to make sure we give the best for the client. I work remotely but I still know I can connect with any of the team anytime. We have a lot of fun together and we also work very well together.”  

Laura Black, Social Media Account Manager, Social U

Madison Bassett

Social U.
Madison Bassett, Social Media Account Manager for Social U. Photo via Jacob Blankenship for Bham Now

Madison Bassett has been a social media account manager for Social U for a little less than a year. What unique aspects does she bring to the team and to clients?

“A unique aspect I bring to my role is being positive and making sure things are fun. Having this perspective on the role gives me the ability to cut loose and make funny TikToks, or be more creative with graphics and Reels.”

Madison Bassett, Social Media Account Manager, Social U

Make your social media shine with Social U

Schedule a call with them now. Plus, be sure to check out their website and follow along with them on Faceboook, Instagram and LinkedIn.

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