Just in time for fall, the Freshwater Land Trust has released its new logo for the Red Rock Trail System.
Anyone who hikes, bikes, runs or observes nature on trails will tell you, wayfinding signs at trailheads and along paths are essential for people to know where they are and where they are going. Branding is important. Think of the logos used for the Appalachian Trail, National Forest Service or the National Park Service.
That’s why it is imperative that the logo for a Red Rock Trail System “works” — because it is the guidepost for all present and future trails, even trails in coming years.
That said, here is the new Freshwater Land Trust Red Rock Trail System logo.
750 Mile Red Rock Trail System
The Freshwater Land Trust originally created a logo for the Red Rock Trail System when the trail system was first conceived back in 2012.
Since then, 125 miles of trails have been completed within the 750 mile Red Rock Trail System plan. The trail system is made up of seven major corridors spanning Jefferson County. Each corridor consists of different types of trails that connect the county together.
Over the years they have discovered a disconnect between the Freshwater Land Trust and the Red Rock Trail System’s bigger vision.
“Freshwater Land Trust is the driver of the Red Rock Trail System,” said Carolyn Buck, Red Rock Trail System Coordinator. “We do a lot of the behind the scenes work with our municipalities to try to make trails a reality including fundraising and planning and sometimes even constructing the trails. We thought it was important that Freshwater Land Trust not be lost.”
The new logo incorporates the Freshwater Land Trust’s iconic logo which gives the public the breath of the Land Trust’s work— conserving land, preserving water quality and bringing awareness to both those things through the trail system.
“It is something the people of Jefferson County can be proud of. I think there’s a lot of great trail system logos out there that people take a lot of pride in and we wanted to make sure ours was something that resonates with and people will enjoy,” conclude Buck.
More About the Red Rock Trail System
We are big fans of the Red Rock Trail System. Want to learn more about the entire system?
Here are stories Bham Now has written over the years that will help guide you.