Have you seen new billboards around Birmingham? They may be a part of the Jefferson County Memorial Project (JCMP), Family Health International (FHI) 360 and Kids in Birmingham 1963‘s new communication campaign. Keep reading to learn how this campaign providing tools people need to have honest conversations about issues surrounding race.
JCMP, FHI 360 and Kids in Birmingham 1963 are working towards racial justice
JCMP is a multi-racial, faith, sector and generational organization that educates the public on the difficult history of racial terror. They’ve recently launched a campaign featuring billboards.
The campaign is a part of a new collaborative project they call “Voices of Truth.” In collaboration with FHI 360 and Kids in Birmingham 1963, this project will center around public awareness and truth telling.
Kids in Birmingham 1963 is a local organization where those who were children in the sixties can share their experience of racial inequality and spark action for racial justice. Their involvement in this project is a great way to get insight and prevent history from repeating itself.
“We’re good listeners, too. For the Voices of Truth campaign, our nonprofit organization brought practical communication research skills and the ‘long view’ of this history as we helped the team create, test and refine the campaign’s visuals and messages.”Ann Jimerson, Co-Founder, Kids of Birmingham 1963
The Billboard Campaign stems from feedback of the listening sessions
FHI 360 has played a crucial role in supporting the Voices of Truth campaign as well. This international organization dedicates its time connecting ideas and resources with people who work to solve community issues.
“FHI 360 deeply believes in the importance of the work of JCMP and Kids in Birmingham 1963, and we are proud to provide communication expertise to further their missions.”LaVerne Canady, Director of Programs, FHI 360
Voices of Truth first began with listening sessions earlier this year. The feedback from those listening sessions has now evolved into two billboards in Jefferson County.
Catch the billboards at these locations
You can view the “Welcome to the Table” billboards at I-59 E/L .3M N/O I-65 and I-65 S .3M S/O Green Springs exit. JCMP plans to move the billboards to new locations on Monday, November 15. They will stand from I-65 N E/L 100′ S/O FINLEY EX 262 F/N and I-59 E/L .3M N/O I-65.
What do you think about JCMP’s new campaign and what it stands for? Tag us @BhamNow on socials and let us know.