Eyewear is more than seeing at JJ Eyes—3 reasons to get glasses at this luxury optical boutique


JJ Eyes
Join the JJ Eyes family and see why this optical boutique stands out. Photo via Jacob Blankenship for Bham Now

What you wear is one of the best ways to express who you are. Since eyewear is a statement piece you’ll wear nearly every day, it’s important to find glasses you’ll love. JJ Eyes Optical Boutique in Birmingham brings a unique, curated experience when it comes to finding your perfect pair of glasses. Keep reading to discover what makes this luxury optical boutique so special, and why you’ll want to become a part of the JJ Eyes family.

Meet JJ—The Woman Behind the Vision

JJ Eyes
JJ and her amazing team in front of the Homewood storefront. Photo via Jacob Blankenship for Bham Now

JJ Vanche is a female business owner who’s bringing luxury eyewear to Birmingham through her store JJ Eyes. She has traveled all over the world, from Italy to Paris to Los Angeles, discovering the best of eyewear fashion and technology.

Growing up, both her grandfather and parents were eye doctors. JJ was born into the optical world and remembers working in their offices from a young age.

Her passion for both fashion and making people see well led her to combine the two into one boutique, offering a unique experience you could never find at an ordinary glasses shop or doctor’s office.

Almost twenty years ago, she opened her first store in Fairhope and later opened a second location in Homewood. JJ Eyes has been in Birmingham for over seven years now, with customers coming back again and again for their excellent customer service, stylish frames and family feel.

Let’s dive into all the reasons why you should head to JJ Eyes.

Customer Service that’s a cut above the rest

JJ Eyes
Find your most confident look at JJ Eyes in Homewood. Photo via Jacob Blankenship for Bham Now

Incredible customer service is one of the most important business features to JJ, and that is reflected in every aspect of the JJ Eyes experience. As soon as you walk into the door you can tell this boutique is unlike any other, with an immediate friendly welcome and a highly-trained team ready to assist you.

Each customer is made to feel like part of the JJ Eyes family. For example, if they have new merchandise arrive that they know fits the aesthetic of a specific customer, they’ll instantly contact them about it.

“Everyone should feel comfortable when they’re in our store. We want that level of warmth and familiarity, while also being surrounded with the best products.”

JJ Vanche, JJ Eyes Owner, Birmingham

JJ believes in finding your most confident self through your eyewear, and the team is here to help you do just that. You’ll feel less like you’re talking to an employee, and more like a best friend who is going to give you all the fashion tips and feedback.

Wear the latest in couture eyewear

JJ Eyes
JJ Eyes in Homewood has so many styles to choose from. Photo via Jacob Blankenship for Bham Now

Whether you’re looking for a new pair of eyeglasses, sunglasses, contact lenses or reading glasses, JJ Eyes has you covered with designer brands including Barton Perreira, Blake Kuwahara and Krewe. Want to stand out? Try on brands like Orgreen or Dita for fun colors and vintage looks.

“A lot of thought and research goes into the lines we carry because we try to carry things that you can’t get everywhere.”

JJ Vanche, JJ Eyes Owner, Birmingham

These glasses bring the fashion, but also the best quality lenses, with cutting edge technology that will have you seeing more clearly than ever.

They offer women’s, men’s and children’s frames, and each pair has a distinct style. Since you’re unique, your glasses should be too, and at JJ Eyes they don’t want any customer looking the same.

Get your eye exam + a personal styling session

JJ Eyes
Get an eye exam at JJ Eyes before picking out your new favorite pair of glasses. Photo via Jacob Blankenship for Bham Now

This boutique does more than sell designer eyewear. JJ Eyes is a full-functioning eye care center with talented optometrists that will perform your exam, write your prescription and pass you along to a styling specialist to either get frames or collect contacts.

Time to skip the usual stressful procedure of searching through rows of frames on your own after an eye exam. At JJ Eyes, the staff looks at your face, coloring and even considers personality to best select the perfect frames for you.

“[Glasses] are the first thing people see on your face. Most people keep their glasses for a while and they add them to their wardrobe and look, so it’s a big personal decision.”

JJ Vanche, JJ Eyes Owner, Birmingham

During your styling session, you’ll chat with an informed glasses stylist who will handpick frame options to highlight your best features and find your fashion fit.

We’re ready to change up our eyewear experience how about you? Learn more about JJ Eyes at their website, Facebook and Instagram.

Want to book an appointment? Call them at 205-703-8596

Sponsored by:

Miranda Shaffer
Miranda Shaffer
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