Coca-Cola named The World Games 2022 Closing Ceremony presenting sponsor

Birmingham’s  Coca-Cola Bottling Company United, Inc. (UNITED) has joined The World Games 2022 (TWG2022) as the presenting sponsor of the closing  ceremonies to be held on July 17, 2022 at Protective Stadium. 

It is hard to believe that when you watch the Tokyo Summer Olympics closing ceremonies this weekend—all eyes will be on Birmingham in just 324 days watching the closing ceremonies of The World Games 2022. 

For a global event, TWG2022 has landed a presenting sponsor whose brand is known everywhere on planet earth—Coca-Cola.

“It’s a huge deal for us to have a company like Coca-Cola UNITED on board,” TWG2022 CEO Nick Sellers said. “They are one of the cornerstone companies of the Birmingham community, and as a presenting sponsor, they’re going to take our Closing Ceremony to a new level. We couldn’t be happier to be working with them.”

3rd Largest Bottler in the U.S.

Founded in 1902 in Birmingham and headquartered in the Magic City, Coca-Cola UNITED is the third largest bottler of Coca-Cola products in the United States and employs approximately 10,000 people across its six-state footprint of Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee. It is one of the largest privately held Coca-Cola bottlers in North America.

30+ Sports and 3600+ Athletes

TWG2022, an international multi-sport event organized with the support of the International Olympic Committee, will hold its 11th edition in Birmingham from July 7-17, 2022 (get your Tix today!).  An anticipated 3,600 athletes will participate in more than 30 different sports throughout the Games. 

Closing Ceremonies

Who’s performing at TWG 2022 Birmingham Closing Ceremonies? 

• Bootsy Collins
• Alabama – the country music supergroup
• Blind Boys of Alabama
• Bo Bice 
• Chuck Leavell 
• Jamey Johnson 
• Pastor Mike Jr.
• Ruben Studdard
• Taylor Hicks 
• Worth the Wait – stars of The Voice

Both the Opening and Closing Ceremonies will feature a 75-piece World Games Orchestra and The World Games Youth Choir, both directed by Dr. Henry Panion, artistic director of TWG2022 and professor at the University of Alabama at Birmingham.

Coca-Cola is ALL IN

 Coca-Cola UNITED President and CEO John Sherman sums up his company’s excitement to be a part of this global extravaganza. 

“The World Games is a once-in-a-lifetime event for the city of Birmingham. The Closing Ceremony will be a celebration of 10 of the best days in the history of our community and we are proud to join in the festivities and lend our support to an event that puts Birmingham front and center.”

Join In Too

Tickets went on sale last month. I’ve already secured tixs to watch the “Tug of War” at UAB, Flying Discs (Ultimate Frisbee) at John Carroll and the Opening Ceremony. 

After watching the Tokyo Closing Ceremonies—can’t wait to celebrate TWG2022 Birmingham’s version!