The Summit welcomes new Aerie and OFFLINE by Aerie stores this fall

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Aerie and OFFLINE by Aerie coming soon in The Summit. Photo via Tira Davis for Bham Now

The Summit announced that Aerie and OFFLINE by Aerie will be opening new side-by-side locations this coming fall. Keep reading for all the details!

 A Different Kind of Company

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Summer closet must haves. Photo via Aerie’s Facebook

Not familiar with Aerie? Aerie is a company that isn’t afraid to take risks. In fact, they were one of the first brands to stop using models in their campaigns.

Instead, they highlight real women embracing themselves in every aspect. 

The Summit Marketing Manager, Jessica Tante said the popular upscale lifestyle center is excited to welcome Aerie’s lifestyle and positive body movement. She said Aerie’s vibrant in-store experience and diverse range of apparel will continue to elevate the merchandise offering for shoppers. 

Insight on Aerie

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There’s something for everyone. Photo via Aerie’s Facebook

Aerie is one of the fastest growing brands in the apparel industry. The brand is committed to creating extraordinary merchandise collections while positively catering to the woman’s self-image.

It offers intimates, apparel, swimwear and activewear that are flattering to all body sizes and shapes to promote body positivity, empowerment and confidence, all while maintaining comfortability. 

OFFLINE by Aerie

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Get offline, get outside. Photo via Aerie’s Facebook

OFFLINE by Aerie is an extension brand of Aerie’s popular activewear line, Chill.Play.Move. It is made up of more than 250 pieces that include:

  • Leggings 
  • Sports bras
  • Biker shorts
  • Fleece
  • Accessories

The pieces are available in several creative prints and lots of splashy colors. 

New Location Deets

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#AerieREAL takes The Summit. Photo via Tira Davis for Bham Now.

The new 4,200 sq. ft Aerie and OFFLINE by Aerie side-by-side location will feature an open, welcoming storefront. The storefront will have areas for selfies, relaxation and fun experiences while customers enjoy shopping. 

“The Summit is excited to be a part of the roll out of the Aerie and OFFLINE by Aerie side-by-side concept that launched in fall of 2020. A leader in the industry, always listening to and meeting their customers where they are, allowed American Eagle Outfitters to launch OFFLINE in the middle of a pandemic, and we are thrilled to welcome this customer-first brand to our center and to the state.”

Jake Datnoff, Leasing Manager for Bayer Properties 

It is located next to Chuy’s Mexican Food.

Here’s more info about The Summit’s newest vendors Aerie.

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Tira Davis
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