7 reasons you don’t want to miss TheMGB Juneteenth Fest at Legion Field

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The Modern Green Book Founder & CEO, Theo Edwards-Butler. Photo via The Modern Green Book

Celebrate Saturday, June 19 with a full day of family-friendly entertainment, culture, community and Black excellence during The Modern Green Book’s 1st Annual Juneteenth Fest at Legion Field from Noon-10PM. From food trucks and local vendors to a Hip Hop Showcase and live performances from local artists, here’s what makes this event next level. Tickets available now.

Event Details

What: TheMGB Juneteenth Fest
When: Saturday, June 19, Noon-10PM
Where: Legion Field, 400 Graymont Ave W, Birmingham, AL 35204
Admission Price: FREE before 5PM | $10 from 5PM-7PM | $20 from 7PM-10PM
Event Prices: BBQ Showdown – $10 | Shuttle Pass – $5 (unlimited rides) | Showcase – $20 | Festival Pass – $30 (include BBQ Showdown, Shuttle Pass, Showcase + Free Drink)

1. You’ll be supporting The Modern Green Book + local Black-owned businesses

The Modern Green Book
Have you heard of The Modern Green Book? Photo via The Modern Green Book

Unsure of who and what The Modern Green Book is all about? Let me fill you in. 

The Modern Green Book (TheMGB) is a free Black business and nonprofit database and publication whose goal is to support, celebrate and uplift Black businesses. It strives to continue the legacy of the original Negro Motorist Green Book—a resource created in 1936 by US Postal Service Worker Victo Hugo Green that was given to Black communities to help them travel with ease, safety and comfort.

But TheMGB is much more than a database. According to TheMGB, there are more than 2M Black-owned businesses in the US, many of which go without comparable access to capital that majority owned businesses have. TheMGB is helping bridge this gap by providing grants, programming and experiences for entrepreneurs and their communities. 

2. You’ll have the chance to win a Juneteenth Scholarship

Yep, you read that right. During TheMGB Juneteenth Fest, Regenerate Society, Inc. will be awarding scholarships to one student and one creative. To apply, applicants must:

  • Be a student or non-student visionary between the ages of 17-24
  • Live or attend school in Birmingham, Alabama, specifically Jefferson County
  • Be present at TheMGB Juneteenth Fest on Saturday, June 19

The application deadline is Sunday, June 13— apply now.

3. You’ll discover countless vendors

High Klass Stepper Emporium
High Klass Stepper Emporium is just one of the vendors at TheMGB Juneteenth Fest. Photo via High Klass Stepper Emporium’s Facebook

If shopping and eating are on your favorites list, you’ll feel right at home during TheMGB Juneteenth Fest. It’ll be packed with local vendors like:

4. You’ll have your mind blown during TheMGB Hip Hop Showcase

The power of dance is fierce, especially when it’s hip hop. So get excited for TheMGB Hip Hop Showcase, because it will blow. your. mind.

During the Showcase, local pop-and-lock masters will show off their moves for a chance to win a $1,000 cash prize, a free music video by Dalten M Films and a small concert. And trust me, these performers are so good, they’ll give tWitch a run for his money.

When: Saturday, June 19, 7PM
Entry Fee: $100
To sign up, email themoderngreenbook@gmail.com.

5. You’ll hear live performances from local artists

DJ Papa Rooster
There ain’t no party like a DJ Papa Rooster party. Photo via DJ Papa Rooster’s Facebook

No event is complete without music, so expect jumpin’ beats from DJ Papa Rooster as well as live performances from local artists like Dominique Posey, Jada Cato and Theo Eliza.

6. You’ll experience delicious eats during TheMGB BBQ Showdown

Love barbecue? I hope so! During this Juneteenth event, devour tasty recipes from locals and cast your vote for your favorite during TheMGB BBQ Showdown. 

Think you’re master of the pit? Enter the competition and show ‘em what you’re made of. The winner will receive a $500 cash prize and grill. 

When: Saturday, June 19, 3-6PM
Price: To taste + vote – $10 | Entry Fee – $150
To sign up, email themoderngreenbook@gmail.com.

7. You’ll find swoon-worthy automobiles at TheMGB Classic Car Show

Compete or park + enjoy during TheMGB Classic Car Show on June 19. Photo by Nathan Dumlao

If you dig the sleek lines and curves of classic automobiles enjoy TheMGB Classic Car Show. You can also compete. Prizes include a $500 grand prize and $100 category prizes. 

When: Saturday, June 19, 1-6PM
Price: $20 to compete | $10 to park + enjoy 
To sign up, email themoderngreenbook@gmail.com.

Celebrate Juneteenth with TheMGB

Now that you’re pumped for TheMGB Juneteeth Fest, plan to attend on Saturday, June 19 at Legion Field from Noon-10PM. Admission is free until 5PM. Select activities require a ticket—purchase here.

Want to participate in the event or volunteer? Email themoderngreenbook@gmail.com for more information.

You’ll have the chance to give back while enjoying your Saturday. During the event, TheMGB will collect packages of diapers for Bundles of Hope Diaper Bank. Donated diapers must be unopened and all sizes are welcome including swim. Bundles of Hope will be giving away swimsuits to little ones at the event, so be sure to swing by the collection booth and drop off a donation.

To learn more about The Modern Green Book, visit their website and give them a follow on Facebook, Instagram, LinkedIn and Twitter.

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