5 designers we LOVE at the Diamonds Direct Summer Showcase July 23-August 2 + GIVEAWAY

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So much sparkle at Diamonds Direct Summer Showcase July 23-August 2. Photo via Kristina O’Quinn for Bham Now

Despite 2020 being the official year of canceled plans, life still happens and that includes engagements, newlywed life, anniversaries and other celebrations. Diamonds Direct in Birmingham is rolling out an influencer-worthy event Thursday, July 23-Sunday, August 2 where you can score 20% off exclusive designers. Plus, keep reading for details on how to enter their $100 giveaway!


Can’t decide if I’m more distracted by that gift card or the rings. Photo via Kristina O’Quinn for Bham Now

We want to help you get your shine on. Don’t miss the Birmingham Diamonds Direct giveaway happening on Bham Now’s Instagram Monday, 7/20. You could win a $100 gift card to Diamonds Direct just for following our simple entry rules! Head over to @bhamnow for all the deets.

What to know before you go

We highly recommend making an appointment online for the Diamonds Direct Summer Showcase. Being a popular event and with the precautions they’re taking for COVID-19, space will be limited in the showroom.

Diamonds Direct in Birmingham is following all safety and social distancing guidelines so you can browse without anxiety. Masks are required to enter, so please come prepared. The event is even spread out over eleven days to ensure everyone gets a chance to check out the designers without breaking social distancing guidelines.

🎶 Celebrate good times c’mon

This A.Jaffe engagement ring is making us swooon. Photo via Kristina O’Quinn for Bham Now

With music festivals canceled and brunch plans limited, we don’t get much of an excuse these days to hop out of our sweats and snap a few pics for the ‘gram. Luckily, Diamonds Direct in Birmingham is setting the scene for a celebration at their 11-day summer showcase giving you the perfect opportunity to sip some prosecco, pick out the perfect present for your loved one (or yourself!) and remember what’s good in life.

You’ll need sunglasses for all this shine💎

After getting a sneak peek at the jewels, we went ahead and added a couple of noteworthy designers to our ultimate wishlist. Through all that glitter, these are just a few of the sparkles that really caught our eye.

1. Gonshor engagement rings

2. Classique Creations stackables

Any way you stack them these rings are a knockout. Kristina O’Quinn for Bham Now

3. Absolutely anything from the Tacori line

4. Sylvie’s delicate engagement rings

5. Uneek’s absolute standout pieces

Photo via Kristina O’Quinn for Bham Now

Let’s give ’em something to smile about

No, this isn’t a museum exhibit, these rings are yours for the taking. Kristina O’Quinn for Bham Now

If you thought those would light up your significant other’s world, wait until you see what else is in store at the Diamonds Direct Summer Showcase! Shop from these 11 designers July 23-August 2:

  • Gonshor
  • Gabriel
  • Sylvie
  • Novelle
  • A.Jaffe
  • Tacori
  • Classique
  • Simon G.
  • Uneek
  • Benchmark
  • Christopher Designs

Swing by the Diamonds Direct Summer Showcase in Birmingham during these times:

  • Monday – Thursday, 10AM-7PM (phones open at 9AM)
  • Friday-Saturday 10AM-8PM (phones open at 9AM)
  • Sunday, 12AM-6PM

OR making an appointment online.

Find these beautiful items and so many more at Diamonds Direct in Cahaba Village Plaza July 23-August 2 during Diamonds Direct Summer Showcase.

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