Jeans are out. Joggers are in. Here are 7 local shops selling fun + comfortable loungewear.

We’ve all been in this position. Photo via Unsplash.

Since most of us are at home for a majority of our days, loungewear has become our new uniform. Might as well be comfy and fashionable while we’re at it. Here are some local Birmingham shops that make it easy to do just that with unique loungewear options.

We found these businesses in our growing database featuring over 480 local restaurants, bars, and businesses offering deals, curbside delivery and more.

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1. Annabelle’s Southern Boutique

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Lounge wear don’t care 💁🏼‍♀️

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Annabelle’s makes it easy to feel comfortable and stylish at the same time. The tank and shorts combo is always a good go-to for chilling in the house.

  • Location: 601 Doug Baker Boulevard, Suite 105 Birmingham, AL 35242 (Greystone) | 210 Rele St. Mountain Brook, AL 35223 (Mountain Brook)
  • Contact: (205) 637-1075 | Website
  • Free delivery to the Birmingham area

2. Eleven Eleven

This boutique even has a “Cozy Shop” link on their website to make your search more convenient.

  • Location: 2411 Montevallo Rd, Mountain Brook, AL 35223
  • Contact: (770) 826-7322 | Website
  • Discount code: SHOPSMALL10

3. The Lingerie Shoppe

Don’t let the name fool you. The Lingerie Shoppe offers something simple and comfortable for lounging around the house in style. Whether you’re looking for PJs or tie-dye hoodies, they’ve got you covered.

  • Location: 2403 Montevallo Rd, Mountain Brook, AL 35223
  • Contact: (205) 871-8994 | Website
  • Discount code: 10% off purchase when you mention Bham Now

4. Mia Moda Boutique

Fun fact: Mia Moda is Italian for “My style” and I couldn’t agree more. A cute pair of joggers and stretchy tank top is the epitome of my quarantine style.

  • Location: 1425 Montgomery Hwy # 105, Vestavia Hills, AL 35216
  • Contact: (205) 824-9441 | Website
  • Discount Code: MM20 for 20% off your first order + free shipping

5. Poppy & Rose

Tie-dye had a real comeback during quarantine and this online boutique does it well. To make things even better, a portion of the purchase goes to a nonprofit of your choice.

  • Contact: Website
  • Discount code: STAYINSIDE

6. Alabama Outdoors

An outdoor store on a local loungewear guide? Yep! Alabama Outdoors carries leggings, t-shirts, hoodies; you name it.

7. Swaddle

We can’t forget about the kiddos!

  • Location: 2825 18th St S, Homewood, AL 35209
  • Contact: (205) 870-3503 | Website
  • Discount code: Mother’s Day Sale 20% off everything in store + online with code MOM20

Where are some of your fave places in Birmingham to get a comfy outfit? Let us know on social @BhamNow.


  • Chaise is a brunch-loving Content Producer and helps manage the Bham Now Instagram account.