The gift of giving—this local car dealership brought Christmas to town for Birmingham families

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Christmas magic brings out smiles like this in everyone! Photo via Birmingham City Schools

When a business operates out of one location for over 100 years, their community becomes pretty important to them. Adamson Ford helped spread Christmas cheer to Birmingham families in need this year. Check it out!

Spreading Cheer 🎄✨

Photo via Adamson Ford

Adamson Ford partnered with Birmingham City Schools (BCS) on a couple of different projects this year. They offered a special discount to any BCS employee, as well as giving away two Ford Escapes to the BCS Teachers of the Year.

When it came time for their holiday project, Adamson Ford knew they wanted to sponsor families in need within Birmingham City Schools.

“We do something different around the holidays each year to spread our love throughout the community.”

Kala Mims, Advertising and Marketing Director, Adamson Ford

A Very Merry Christmas, Indeed 🎁

Photo via Adamson Ford

A member of the Birmingham City School board worked with school counselors and principals to choose the 10 families in need, who then put together a list of Christmas wants and wished.

Different departments at Adamson Ford took on the different families, and then hit the stores! They hosted an event at the dealership where the families could come by and load up their sleighs. 🛷

Always Family ❤️

Adamson Ford’s slogan is Always Adamson, Always Family—and they take that seriously. It’s why they took on this project, and it’s why their employees stick around for decades.

Their Christmas party this year doubled as a retirement party for Mrs. Julia, who has been working here for over 40 years. We went and hung out with the Adamson Family to celebrate. Check it out!

How did you give good to your community this holiday season? Let us know on social @BhamNow.

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Beth Cunningham
A Birmingham transplant who can usually be found hitting a new hiking trail or restaurant opening when she's not writing stories and snapping photos for Bham Now.
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