Finch Fine Wines, a new wine store and service that includes 3000 wines online with next day delivery

Staff at Finch Fine Wines in Mountain Brook. Photo by Pat Byington for Bham Now

Wine connoisseurs rejoice!

Finch Fine Wines held it’s grand opening and ribbon cutting on November 19 at the Mountain Brook Plaza ( 2737 U.S. Highway 280 South) in front of an overflowing crowd with Mountain Brook Mayor Stewart Welch in attendance.

Ed Finch and Mountain Brook Mayor Stewart Welch cutting the ribbon at the grand opening of Finch Fine Wines on November 19, 2019. (Bham Now)

What’s the big deal about a new wine store? Finch Fine Wines is different.

Along with offering hundreds of top-selling wines inside it’s new retail store, Finch will be selling  thousands more wines through its online ordering system, with pickup available at the store usually the next business day.

How many kinds of wine will you be able to order from this online service?

Over 3000!

Work Around State Shipping Laws

According to the Finch Fine Wines news release, wine cannot be shipped to homes in the state of Alabama.  Their online system and store pickup at the Mountain Brook Plaza solves that problem, providing access to hard to find fine wines from all over the world,  within a couple of  days, faster than it would have taken shipping it to your door.

“We are really excited to be open today in time for Thanksgiving and Christmas,” said Ed Finch, owner of Finch Fine Wines. “The shop is beautiful and user friendly.  You can also buy online which couldn’t be done it Birmingham before today. It is a new concept. We have over 3000 kinds of wines to choose from online and you can have it the next day. We are very proud of this new idea.”

Ed Finch, owner of Finch Fine Wines. Photo by Pat Byington for Bham Now

How to Pickup

To pickup orders, customers must first register in the store (with a photo ID).  After that is done customers will be able to pull up to the door and have the Finch staff load their orders directly into their vehicles. No need to get out of the car or even take children out of car seats.

Visit the Store

Of course, visiting the store is highly recommended, especially since Finch has hired famed Birmingham wine-seller Wendy Watts to manage the store. Wine lovers throughout Birmingham recognize Wendy’s unmatched ability to direct customers to wines based on their own tastes. She also loves to educate  buyers and is beloved in the community.

Finch Fine Wines Sign. Photo by Pat Byington for Bham Now

Store Hours

Finch Fine Wines is open 6 days a week and closed on Sunday.

Store hours are Monday – Saturday, from 10:00 a.m. to 6:30 p.m.  Plus, Finch Fine Wines’ online ordering system will be available to registered customers at any time, at 


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Pat Byington
Longtime conservationist. Former Executive Director at the Alabama Environmental Council and Wild South. Publisher of the Bama Environmental News for more than 18 years. Career highlights include playing an active role in the creation of Alabama's Forever Wild program, Little River Canyon National Preserve, Dugger Mountain Wilderness, preservation of special places throughout the East through the Wilderness Society and the strengthening (making more stringent) the state of Alabama's cancer risk and mercury standards.
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